Remove Brands Remove Business Remove Ownership Remove Trademark Law
article thumbnail

Brand Protection in the Metaverse: What Brands Need to Know

Corsearch

For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. This represents a unique opportunity for brands to reach a highly engaged user base. What Are Examples of Metaverse Platforms?

article thumbnail

How To Brand Using Trademarks Strategically

azrights

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. I’ll then explain the role of trademarks and why and how to be strategic with them. The Meaning of Brand. But brands have a third dimension or a third purpose. They save us time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Fashion In The Metaverse : The Law And Protection

IP and Legal Filings

The Covid-19 pandemic and lockdowns had a detrimental influence on fashion companies, which further motivated them to grow their business on the Metaverse. The Italian brand Gucci, created a digital showroom for Gucci Garden to go along with its multimedia, real-world “Gucci Garden Archetypes” display in Florence.

Law 85
article thumbnail

Who Owns a Disputed Social Media Account? – JLM v. Gutman

Technology & Marketing Law Blog

This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See We blogged this case twice before.

article thumbnail

Be Aware as Trademark Email Scams Get More Sophisticated

IP Intelligence

Trademark owners should be wary of official-looking email solicitations from attorneys or law firms that claim to specialize in trademarks and are masquerading as Good Samaritans who wish to aid in protecting the company’s brand against another company that has contracted that firm to register the same mark.

article thumbnail

Here’s Why You Should Handle a Trademark Assignment Properly

Kashishipr

Owning a trademark undoubtedly counts as one of the most valuable and crucial assets for every business company or organization. Hence, it becomes imperative not to stay ignorant about a Trademark Assignment. It provides you the authority to assign your trademark to another individual or entity temporarily or permanently.

article thumbnail

What’s the Difference Between Copyright and a Trademark?

Corsearch

Have you ever felt lost in the labyrinth of legal jargon when it comes to protecting your creative works or brand identity? In this short blog we demystify the realms of copyright and trademarks, using the U.S. Trademarks ensure that your offerings don’t get lost in the noise of counterfeits and impersonation.