Do You Know The Best Way to Protect Your Intellectual Property?
azrights
FEBRUARY 2, 2023
Intellectual Property (IP) is part and parcel of business, yet it abounds with misconceptions. So, making the right choice of name and other branding elements, and being able to identify how IP protects key assets, is the best way to protect a business. I only realised this when I attended Mark Ritson’s brand management course.
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