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Brand Owner Alert: New Social Media Platform Brings Opportunity and Potential Pitfalls

LexBlog IP

The new social media platform Threads was launched on July 5, 2023. The app is designed for text-based conversations instead of photo updates. Although social media activity is largely concentrated on a few major platforms, new networks have continued to pop up and compete for users. Threads is still nascent.

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IP rights for social media Influencers and content creators

IIPRD

Introduction What separates long-established print and electronic media from social media is that it comes along with a bunch of techniques for its usage. These are tools that shaped social media to be more significant than the long-established medias.

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Brand Owner Alert: New Social Media Platform Brings Opportunity and Potential Pitfalls

JD Supra Law

The new social media platform Threads was launched on July 5, 2023. The app is designed for text-based conversations instead of photo updates. Reports indicate that within the first day of launch, more than 30 million users have signed up.

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Courts Still Have No Clue How to Determine Who Owns Social Media Accounts–JLM v. Gutman

Technology & Marketing Law Blog

This is the latest entry in a long-running legal battle between Hayley Paige Gutman, a bridalwear designer, and JLM Couture, her one-time employer. What does a 200+ year old fox have to say about who owns social media accounts?). On appeal, the Second Circuit vacates the account transfers to JLM. ” (Cite to Pierson v.

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Puma v/ EUIPO: Posts on celebrity's social media accounts may constitute early disclosure of a registered design

The IPKat

The promotion of items on social media by celebrities and influencers is commonplace for companies. Celebrities are often invited to collaborate to the creation of specific products, or even find themselves at the helm of a brand's artistic direction. Handelsmaatschappij J.

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Global Brand Protection – How to Manage an Anti-Counterfeiting Program

IP Tech Blog

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. Trademark and registered design portfolio It goes without saying: maintaining a comprehensive trademark portfolio is key.

Branding 101
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Who Owns a Disputed Social Media Account? – JLM v. Gutman

Technology & Marketing Law Blog

This is a case focusing on ownership of social media accounts. The dispute is between bridalwear designer Hayley Paige Gutman and JLM Couture, a bridalwear company. The court discusses two social media accounts: Instagram.com/misshayleypaige and pinterest.com/misshayleypaige/_saved/. The court also found “Ms.