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Branding Due Diligence – Make it or Break it

Selvam & Selvam Blog

Branding is important because not only does it create a memorable impression among the public, but it allows consumers to know what to expect from your company. It is a way of distinguishing your brand from the competitors. Get that wrong, and it is no exaggeration to say that your brand will sink even before it has a chance.

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M&A Checklist — How to Prepare Your IP for the Legal Due Diligence Process

LexBlog IP

The deal market reached historic levels in recent years, with record-setting merger and acquisition activity in 2021. Markets have since cooled, with capital becoming harder to find. But any company preparing to sell within the next five years should consider the more common IP issues that arise during the legal due diligence process.

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Role And Significance Of IP Due-Diligence In M&A Transactions In India

IIPRD

Companies frequently seek to grow their businesses or enter new markets by acquiring other companies, particularly those with intellectual property (IP) and/or technology. Evolving Significance of IP Due-Diligence for an M&A Transaction. manufactured premium automobiles under the Rolls-Royce and Bentley brand names.

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Central Role of IP and Marketing in Business Design

azrights

If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business. Lack of appreciation about what ‘brand’ and ‘IP’ mean and entail is why better education on brand creation is essential.

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Pirate IPTV Providers “Exploit PayPal, Mastercard & Visa Branding”

TorrentFreak

The strong message from Irdeto was that such payment processors should be supporting legitimate media organizations by conducting better due diligence and stopping support for pirate streaming services. “If Pirates Expolit Payment Processor Branding. “PayPal and AAPA have a long-standing relationship.

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LimeWire Founder “Not Thrilled” That ‘Strangers’ Exploit the Brand for NFT Marketplace

TorrentFreak

In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. The original trademarks have expired and the NFT website uses a new logo, so they can use the brand. LimeWire Comeback?

Branding 143
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FTC Issues Guidance on Use of Consumer Reviews: Brands, Platforms and Comparison Websites Are in the Hot Seat

LexBlog IP

The use of consumer reviews as a marketing strategy has grown exponentially in recent years, and brands have become increasingly reliant on consumer reviews as a marketing strategy to drive consumer purchase behavior. The importance and impact of consumer reviews have not gone unnoticed by the Federal Trade Commission (FTC).