article thumbnail

Harpic v. Domex:Product disparagement or nominative fair use?

IP and Legal Filings

[Image Sources: Shutterstock] Legal issue involved Recently, in a new ad campaign launched by ‘Domex’, a Hindustan Unilever brand. In this advertisement campaign Domex has openly compared itself to Reckitt Benckiser’s toilet cleaner brand ‘Harpic’.The Therefore, the defence of normative fair use is not available to Hindustan Unilever.

article thumbnail

SDNY: Global Brand v Rae Dunn Design (XOXO) – Fair use could not be determined at 12b6 stage

LexBlog IP

fair use) must be evident from the face of the complaint. Here, while defendant’s own mark prominently appeared alongside plaintiff’s mark on its packaging, whether this was fair use could not be determined at the 12b6 stage. SDNY: For purposes of a MtD, Defendant’s affirmative defenses (e.g.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Infographic | Influencers: what you need to know about IP

Olartemoure Blog

In the digital world, and working with visuals and sometimes with external brands, you navigate a potential minefield of IP risks. Build Trust: Registered content builds trust and credibility, making content more trustworthy for followers and brands. In the world of content creation, your originality is your superpower.

IP 105
article thumbnail

New UFC Copyright Lawsuit Rejects Fair Use Defense For Documentary Makers

TorrentFreak

But there’s a corporate side to the UFC that’s much less palatable and, in many cases, highlights the company’s absolute reliance on the exploitation of IP rights. Whether a fair use conversation actually took place is unclear, but the UFC says the strategy won’t work here.

Fair Use 107
article thumbnail

Fair Use Clauses & Non Fungible Tokens

Traverse Legal Blog

NFTs are being used in all forms of entertainment, gaming, art and science. The tokenization of digital files so that a single owner of that file can be recorded on the blockchain and identified is an important breakthrough in IP protection. . What is a Fair Use Defense to a Copyright Infringement Claim?

article thumbnail

Ninth Circuit: Commercial Brand Names Can Be Expressive Speech

IP Tech Blog

This ground-breaking decision heralds the expansion of traditional fair use defenses to any trademark infringement claims where a defendant’s conduct relates, in any way, to the broad category of activity considered “expressive” under the First Amendment. VIP Products LLC. Neither of these prongs is easy [for a plaintiff] to meet.”.

article thumbnail

Brand Owner Alert: New Social Media Platform Brings Opportunity and Potential Pitfalls

LexBlog IP

As users rush to join the platform, brands should also prioritize claiming accounts in order to guarantee the availability of their choice names—and to prevent potential bad faith registrants. Platforms will typically also consider how a name is being used, including whether the name might be used in accordance with fair use principles.