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Marketing and IPR

IP and Legal Filings

Introduction It often happens that a company’s trademark is confused with its brand and on top of that, the brand name or trade name. A trade name is a name under which a company pursues its business and needs to be distinguished from the entity’s registered or legal name.

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Trademarks from a Marketing Perspective

Kashishipr

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. A trademark can be inclusive of the brand name or something completely different as well. How Does a Trademark Help in the Marketing of a Brand?

Marketing 105
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Why is Market Research Important for Patent Protection?

Kashishipr

In the present highly competitive business environment, understanding the market trends well is imperative for the development, and eventually, the success of a particular product or service. Market research helps come across the already existing inventions that may be similar to the applicant’s invention.

Marketing 119
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Exploring the Top 5 IP Challenges that Brands & Businesses Face

Kashishipr

The ultimate success of brands and businesses in the modern world largely depends on the groundbreaking innovation that sets them apart from the rising competition in the market. Having a robust Intellectual Property (IP) portfolio and strategizing well to maintain it can do wonders in enhancing your brand value and market share.

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IP Licensing for Business Companies & Organizations – How to Do it Right?

Kashishipr

IP licensing provides business companies and organizations with additional or core revenue streams, which enables them to increase brand awareness, enhance their overall reputation, and extend their offerings (products or services) into new geographies and markets across the globe cost-effectively. Understanding the IP License.

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Here’s What Businesses Need to Know About a Non-Disclosure Agreement

Kashishipr

For maintaining a competitive edge in the market, businesses need to keep innovating. It applies to different aspects of a business, such as finance, corporate transactions, negotiations, employment agreements, technologies, to name a few. In the present era, working business environments have become significantly dynamic.

Business 105
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Measure your brand’s strength using The Bold Brand Scoresheet

Erik K Pelton

A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks. And of course, which I advocate, should be registered trademarks.

Branding 130