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Big businesses need trademark protection; small businesses need it even more

Erik K Pelton

Big businesses need trademark protection; small businesses need it even more. A small business can be crushed by a trademark dispute, or a rebranding. Trademark protection costs money, but the benefits far outweigh the costs. If you are a small business, can you afford not to protect your brand?

Business 173
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Big Businesses Need Trademark Protection; Small Businesses Need It Even More

Erik K Pelton

The following is a transcript of my video Big Businesses Need Trademark Protection; Small Businesses Need It Even More. Over the last 20 years, I have been so incredibly blessed to work with thousands of small businesses. The vast majority of my clients have been small businesses. They can crush small businesses.

Business 173
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How we stack up against others offering trademark services

Erik K Pelton

We recognize that business owners have a choice when it comes to protecting their brand and who they hire to work with them. We stack up differently against most others in the field of trademarks.

Trademark 263
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Trademark Fee Proposal Comments by EMP&A Focus on Impact on Small Businesses and USPTO IT Expenditures

Erik K Pelton

Last week, Erik provided comments to the USPTO’s Trademark Public Advisory Committee regarding proposed changes (increases) to many trademark fees. Pelton & Associates, PLLC Regarding “Trademark Public Advisory Committee Public Hearing on the Proposed Trademark Fee Schedule” The following are comments provided by Erik M.

Business 130
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Trademark Lawyers Have Trademarks Too

Erik K Pelton

Brand protection is our business—and that includes our own brand. Erik shares a recent trademark registration our firm received for one of our own logos in this podcast. The post Trademark Lawyers Have Trademarks Too appeared first on Erik M Pelton & Associates, PLLC.

Trademark 130
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Why Restaurants Need Trademark Registration

Erik K Pelton

The following is an edited transcript of my video Why Restaurants Need Trademark Protection. I love a great meal, I love supporting small local businesses, and I have a connection to the restaurant industry: my wife and my brother-in-law own two restaurants. Most restaurants do not have registered trademarks.

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Top 25 Benefits of a Registered Trademark

Erik K Pelton

The following is an edited transcript of my video 25 Benefits of Trademark Registration. In going to court, having a federally registered trademark gives you jurisdiction in a federal district court, which is significant and important. It makes the business as a whole more valuable.