Building a Bold Brand Wheel: 8 Types of Bold Brand Names
Erik K Pelton
AUGUST 12, 2022
Alliteration is the other type of sound trick where generally the beginning of the words will have the same sound or the same letter. A pun is a creative play on words that takes something, maybe a well-known phrase, and twists the meaning of it, or inserts a word that is unexpected. The third type of meaning is something provocative.
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