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How to build a portfolio of trademarks

Erik K Pelton

Building a portfolio of trademarks begins with one. But many – if not most – businesses have several potential trademarks to put in their portfolio. Logos, slogans, product names, and more may be part of a portfolio.

Trademark 130
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AI rise increases importance of IP audits

JD Supra Law

Having a clear view of your company’s patents, trademarks, copyrights and ‎trade secrets is a first step to protecting your intellectual property and ‎building a process to maximize new IP value.‎ But as general counsel, how much do you think about your IP portfolio?

IP 66
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50 Different Ways to Use A Trademark

Erik K Pelton

The following is an edited transcript of my video, 50 Ways to Use Your Trademark. Clients ask all the time, “Now that I’ve got my trademark protected or registered, how do I use it? There are many different places and ways to use your trademarks. I’ve got 50 Ways to Use Your Trademark.

Trademark 147
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Rome Wasn’t Built in a Day and Neither is Trademark Protection

Erik K Pelton

The following is an edited transcript of my video, Rome Wasn’t Built in a Day and Neither is Trademark Protection. We’ve all seen pictures and read about the Ancient Roman buildings, but seeing them in person and envisioning how much thought, labor, planning, time and work went into building them was truly mind-blowing.

Trademark 130
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Global Brand Protection – How to Manage an Anti-Counterfeiting Program

IP Tech Blog

Trademark and registered design portfolio It goes without saying: maintaining a comprehensive trademark portfolio is key. For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth.

Branding 101
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What Is a Brand Style Guide

Erik K Pelton

A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The slogans, the other product names and trademarks that we own. And we can talk about which trademark symbols should be used with each of the key brand assets.

Branding 182
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What is a house mark?

Patent Trademark Blog

Normally, a trademark is tied to a particular product or service. You don’t register a trademark in a vacuum without specifying the goods or services under the mark. In most cases, the goods or services are identified by a separate trademark. In most cases, the goods or services are identified by a separate trademark.