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Rebranding? Do these three things

Erik K Pelton

The following is an edited transcript of my video 3 Things to Do When Rebranding We frequently work with businesses that are in the process of rebranding. The other type of rebranding comes by necessity due to a trademark dispute. Either way, there are three core tips to think about when rebranding: Start early.

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Hollywood Steps Up Anime Piracy War and Battles Domain-Hopping Evaders

TorrentFreak

While the quality of supplied information varies, the number of applications suggests that the world’s largest entertainment companies do indeed obtain valuable intelligence from the process. When sites like Zoro.to (which rebranded to Animewatch.to When sites like Zoro.to (which rebranded to Animewatch.to Animedao.to

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LimeWire to Return to Sell NFTs

Plagiarism Today

Though some versions of the app do still work, as does the Gnutella network it is based upon, the app and the name itself is largely just a memory. While it may be true that there is some nostalgia for LimeWire, those of us that remember the application remember it for two things: Spyware and piracy. A Tainted History. Bottom Line.

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Zoro.to: World’s Largest Pirate Site Suddenly “Acquired” & Rebranded

TorrentFreak

User reactions to the sudden change range from “nooooo what did they do to my boy zoro” to “WHAT THE * IS ANIWATCH????” Do not worry, all the data will remain the same, the old staff will keep supporting the server. Aniwatch.to is the new Zoro.to ” As questions go, that’s a good one. .

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What Are Trademarks, and Why Should You Protect Them?

LexBlog IP

Slogans, taglines, and catchphrases, like Nike’s “Just Do It” or Apple’s “Think Different” can also be trademarked to reinforce brand messaging. The Adidas logo, which incorporates the brand name and distinctive three stripes, is a classic combined mark.

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Evolve, Don’t Change: Threading the Rebranding Needle

Velocity of Content

Visual Identity: How do our visuals — the logo, typefaces, color palette, imagery, and other supporting design elements — convey who we are and what we do today? As we look back, here are a few things we figured out that our fellow marketers may appreciate. Lessons Learned. Listen to the entire community.

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The Canadian Heritage Credibility Gap on Online Harms, Part One: Public Report Did Not Disclose 90% Opposition to Its 2021 Proposal

Michael Geist

The government’s online harms bill – likely rebranded as an online safety bill – is expected to be tabled by Canadian Heritage Minister Pablo Rodriguez in the coming weeks. The actual submissions were released only once the government was legally compelled to do so under the Access to Information Act.