Fanciful Trademark: A Comprehensive Explanation
LexBlog IP
APRIL 27, 2022
A fanciful trademark is the strongest trademark type and, in addition to providing examples below, we define it as one that is “coined” for the purpose of serving as a trademark. EXXON is an example of a fanciful trademark because it was created solely to function as a trademark and has no meaning. Suggestive.
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