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A green slogan is not a trademark, says the General Court

The IPKat

In particular, the Board of Appeal took the view that the sign would be understood by the relevant public as an advertising slogan and not as an indication of the origin of the goods. The slogan applied for did not have such characteristics. The slogan applied for did not have such characteristics.

Trademark 132
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Never Too Late: If you missed the IPKat last week!

The IPKat

Here’s the latest weekly summary of the different topics analysed by the Kats in last week’s posts. Slogan automatically protected as a trade mark? A recent take of the Italian Supreme Court Anna Maria Stein analysed the registrability of slogans. Trademarks Image by Riana Harvey Puma or Rolex – Which is more famous?

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Sounds, Colors, Scents, and Other Nontraditional Trademarks

Erik K Pelton

Nontraditional marks are one Erik’s favorite topics, with many interesting examples – watch for details about goats on a roof and marching ducks! Did you know that Erik has registered The Nontraditional Trademark Lawyers® as a slogan? Did you realize that the pinstripes of the New York Yankees are a registered trademark?

Trademark 113
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Trademark protection for colors: T-Mobile Magenta

Erik K Pelton

Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. UPS also uses the slogan, “What Can Brown Do For You?” The following is an edited transcript of my video Color Trademarks Case Study: T-Mobile Magenta. That’s what UPS has done such a great job of.

Trademark 130
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“What’s in a name?”: Trademark Considerations for Rebranding a Business

IPilogue

As part of the course requirements, students were asked to write a blog on a topic of their choice. Changes to a company’s name, logo, or slogans often engage trademark rights. In 2012, Reebok, following public criticism of its marketing campaign in Germany, abandoned its slogan : “Cheat on your girlfriend, not on your workout.”.

Business 111
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NUMB: BOTOX reputation insufficient to stop PROTOX

LexBlog IP

Earlier this month, the High Court of Australia ultimately rejected trade mark infringement and misleading/deceptive conduct claims by Allergan (owner of the injectable BOTOX®) against Self Care’s anti-wrinkle skincare products PROTOX and INHIBOX (marketed under the slogan ‘instant Botox® alternative ’).

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ERA’s Autumn events coming up with special IPKat readers’ 25% discount

The IPKat

Intellectual Property and Artificial Intelligence On 27-29 October 2021, it will then be the time of another online conference devoted to the topic of Intellectual Property and Artificial Intelligence. It will be delivered in 3 afternoon (CEST time zone) sessions.