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Infographic | Trademarks 101: super bowl exclusivity

Olartemoure Blog

the Super Bowl moves billions of dollars, mainly through advertising. The National Football League (NFL) , organizers of the event, have created and grown the brand of the Super Bowl to what it is today. Arguably the most important sports event in the U.S.A., THE SUPER BOWL TRADEMARK in 1969 In 1969, the NFL trademarked “Super Bowl”.

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[Guest Post] Thrifted is the new black

The IPKat

Over to Theodora: Second-hand fashion and trademark rights’ exhaustion under EU law, a guide for brand owners to “wear” this new trend by Theodora Goula Every day, more and more consumers are joining the second-hand fashion movement. Let’s start exploring the above issues from an EU perspective, aiming to give some guidance to brand owners.

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Two Founders of Piracy Giant Zone-Telechargement Sentenced in France

TorrentFreak

When OiNK was shut down in 2007, the world’s largest dedicated music-sharing community fell with it. The goal was to identify financial accounts, assets, advertising agencies, and the site’s hosting servers. For those who care to remember it, November 2016 was a dark month for communities with a penchant for sharing files.

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India – Trademark Protection in the Hospitality Industry

Kashishipr

By establishing a brand name, a service provider in the hospitality industry can benefit from having many customers and build a good reputation. Hotels and restaurants must get their brand names and logos registered as trademarks for the ease of operating a business in India. Trademark for the Taj Mahal Palace Hotel.

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Parody under copyright and trade mark law: key guidance from Zorro. and the Italian Supreme Court

The IPKat

Background Back in 2007, US company Zorro Productions sued CO.GE.DI. over a TV and radio advertisement which the latter had commissioned on behalf of bottled water brand Brio Blu. Said advertisement featured actor Max Tortora dressed up as popular character Zorro. Let’s see what happened.

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Hashtags And Trademark

IP and Legal Filings

For the past decade, the utilization of hashtags has grown in popularity, and businesses are now attempting to capitalise on these ‘viral-trends’ to advertise their products and services through content marketing methods. Chris Messina was the first to introduce hashtags on Twitter in 2007, and there has been no going back since.

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An Overview On The Concept Of Dilution Of Trademark

IP and Legal Filings

Trademark Dilution A well-known brand’s owner has the legal authority to forbid third parties from using their mark since doing so compromises their exclusivity or damages their reputation. In reality, no one has the right to imitate any well-known brand or to misuse that trademark’s good name. Blurring Tarnishing 1.Blurring