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Branding – Uniqueness and Fame

azrights

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.

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Long “Rhode” Ahead, Hailey Bieber

IPilogue

While Hailey Bieber’s new skin care brand Rhode promises “ happy and hydrated skin, ” the brand itself has a blemish: an alleged trademark infringement. Rhode-NYC argues that Hailey Bieber’s use of her middle name “Rhode” as the name of her skin care brand is creating market confusion and potential harm to its goodwill and reputation.

Branding 119
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STEALING HOME: A PROPOSAL FOR RESCUING FANS AND FRANCHISES FROM THE COUNTERFEIT SPORTS APPAREL MARKET

JIPL Online

v] Thus, the market for counterfeit sports apparel in the United States is quite large. ix] The court continued, stating that “easily identified trademarks reduce the costs consumers incur in searching for what they desire, and the lower the costs of search the more competitive the market.” [x].

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[Guest post] Court of appeal The Hague: free-riding not possible if reputed brand has suffered continuous decline

The IPKat

The IPKat has received and is pleased to host the following contribution by former GuestKat Jan Jacobi (BarentsKrans) regarding a recent Dutch decision on free riding and declining reputation of a brand. Quite often, the IP of a bankrupt company is sold to a third party who continues operating all or some of the brands.

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Chanel is reminded: trademark territoriality still matters

The IPKat

The international registration of the given trademark is valid as of 1980; the Lithuanian designation was made in early 2014. Interestingly, unlike in Lithuania, protection for this trademark was granted successfully in other jurisdictions, such as Latvia and Poland, in which the request on designation was also submitted in 2014.)

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Operators of Movie & TV Piracy Giant 8maple Sentenced to Prison in Taiwan

TorrentFreak

Founded in 2014 by two Taiwanese software engineers, movie and TV show piracy site 8maple is a prime example. ” Other Sites Attempt to Exploit Gap in Market Since the shutdown of 8maple, other sites with similar branding have attempted to exploit the gap in the market.

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NFTs: New Frontiers for Trademarks

IP Tech Blog

In addition to alleging trademark infringement due to Rothschild’s use of BIRKIN in METABIRKINS as the name for his NFT collection, Hermès complained that Rothschild infringed by using METABIRKINS as a domain name, as a handle on Twitter and other social media platforms, as a brand name on NFT sales platforms, and as a hashtag.