article thumbnail

alleged misrepresentation of partnership/approval suffices for false advertising claim

43(B)log

8, 2023) When does TM logic creep into false advertising cases? And Faire alleged that Tundra repeatedly falsely advertised via phone and email solicitations that Faire was aware of and approved Tundra’s scheme: on December 15, 2022, Tundra’s employee allegedly told Brand A Faire approved of Tundra’s scheme and “it was above board.”

article thumbnail

Retailer has standing to assert Lanham Act false advertising claims against its own supplier

43(B)log

SA-22-CV-00096-XR, 2022 WL 17086368 (W.D. 18, 2022) Lexmark provides standing to a purchaser because the harms it alleged are “commercial” harms. the Lanham Act false advertising claim survived. Those lost sales weren’t the result of people believing the false advertising—they were the result of the scheme being exposed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

no disgorgement/fees in false advertising case even after Romag remand

43(B)log

Despite Romag , the court declines to award disgorgement or fees in this false advertising case. A jury found that Harbor Breeze proved all elements of liability for false advertising but awarded $0 in damages and profits. But here, evidence connecting false advertising to defendants’ profits was lacking. (Is

article thumbnail

Monster wins permanent injunction against VPX in false advertising case

43(B)log

12, 2023) Following a large verdict for Monster on false advertising claims, this opinion discusses extensively the requirements for injunctive relief in false advertising cases. But Defendants have brought on themselves these unfortunate consequences through their false advertising.”

article thumbnail

False advertising about a bankrupt competitor doesn't violate the automatic stay

43(B)log

2022 WL 5245633, No. 6, 2022) The district court reverses the bankruptcy court ruling ( discussed here ) that held that false advertising had interfered with the debtor’s estate in violation of the automatic stay. But why would some advertising constitute exercising control while other advertising didn’t?

article thumbnail

Noncommercial speakers can be liable for contributory false advertising

43(B)log

Pacifici, 2022 WL 889275, No. 25, 2022) I know it probably seems sometimes like I approve of every expansive use of false advertising law, but sometimes even I find an aggressive position to go too far. ExeGi Pharma, LLC v. 1:21-CV-2134-TWT (N.D.

article thumbnail

National Ass'n of Realtors fails to show standing in false advertising counterclaim

43(B)log

2022 WL 1203742, No. 22, 2022) Part of a larger dispute; the National Association of Realtors (NAR) counterclaimed against REX for false advertising in violation of the Lanham Act. REX – Real Estate Exchange, Inc. Zillow, Inc., C21-312 TSZ (W.D.