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Protecting Your IP & Confidential Info

Above the Fold

In a world where non-compete agreements are being curtailed or outright banned, companies need to enhance their use of other ways to protect their intellectual property and confidential information when their employees leave to go work for competitors. developed during the term of employment.

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One of Our “Favorite Things” Are Lawsuits About Stolen Secret Recipes

Trading Secrets

Matlock alleges that he was approached by Eastern Standard in 2021 to explore expanding its existing pretzel line with Liege waffles, and the two companies began exploring co-branding opportunities. Matlock personally prepared the waffles using his confidential recipe, which were later delivered to Oprah by Eastern Standard.

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When Is Trade Secret Protection the Right Choice?

The IP Law Blog

Companies rely on intellectual property (“IP”) rights to protect their valuable information, creations, and branding. Patent and Trademark Office (“USPTO”) states, ” a trademark protects brand names and logos used on goods and services. Also, confidential business information is not a trade secret if it can be reverse-engineered.

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SpicyIP Weekly Review (April 10- April 16)

SpicyIP

The court held that since it does not have the statistical data regarding market presence of other pharmaceutical compounds, the brand names that ends with “Dex” and when one removes from the cited examples the products containing dexamethasone and dextromethorphan, the remaining examples cannot make out a case u/s 17(2).

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TTABlog Test: Are Cigarettes and Cigars Related to Alcoholic Beverages Under Section 2(d)?

The TTABlog

Under the fifth DuPont factor, opposer's evidence and testimony indicated that NEMIROFF brand vodka has been sold in this country for 20 years, has been advertised and promoted in a broad range of national media, and was ranked as the third best-selling vodka in the global duty free and travel retail market sector.

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Georgia Supreme Court Blesses Google’s Keyword Ad Sales–Edible IP v. Google

Technology & Marketing Law Blog

The court says that trademark law: permits the use of trade names as long as referencing other brand names does not confuse consumers and is not deceptive. More Posts About Keyword Advertising. Competitive Keyword Advertising Claim Fails–Reflex Media v. However, Edible invoked theft law and disavowed consumer confusion.

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When Do Inbound Call Logs Show Consumer Confusion?–Adler v McNeil

Technology & Marketing Law Blog

This case involves Jim Adler, a/k/a the “Texas Hammer,” a Texas lawyer who has spent $100M+ on advertising to build his brand. For background on the legal battles over keyword advertising by lawyers, see this article. Bye, Goff * Yet More Evidence That Keyword Advertising Lawsuits Are Stupid–Porta-Fab v.