Advertising Branding Editing Social Media 
Erik K Pelton
MAY 23, 2022
The following is an edited transcript of my video Trademark Protection for eSports and Gamers. But I’ve been following the world of gaming and eSports competitions for many years, and in fact, have been lucky enough to work with eSports teams and several gamers to protect their brands. Some of them are, and kudos to them.
LexBlog IP
JULY 14, 2022
The new 2022 SAG-AFTRA Commercials Contract (the 2022 Contract), which is retroactively effective to April 1, 2022, appears to offer certain benefits to advertiser and agency signatories of the Commercials Contract, particularly JPC authorizers, as well as Union member performers.
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Above the Fold
JULY 3, 2023
Late last week, the Federal Trade Commission (“FTC”) announced that it had updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Endorsements Guides”) to clarify guidance for advertisers with the goal of combating deceptive reviews and endorsements in violation of the FTC Act.
LexBlog IP
JULY 3, 2023
Late last week, the Federal Trade Commission (“FTC”) announced that it had updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Endorsements Guides”) to clarify guidance for advertisers with the goal of combating deceptive reviews and endorsements in violation of the FTC Act.
LexBlog IP
FEBRUARY 16, 2024
Seyfarth Synopsis : Collaborations with athletes, actors, and singers have always been a great way for companies to grow their brand recognition and create profitable products. With the Super Bowl (and, of course, its famed commercials) last weekend, we saw new collaborations between celebrities and brands.
Erik K Pelton
FEBRUARY 9, 2021
The following is an edited transcript of my video, The Types of Acceptable Evidence for Trademark Applications. It might be something as simple as a business card that shows the mark, the brand, and has a description of the services: “Contact me about selling your home or about buying a new home” for real estate services.
Technology & Marketing Law Blog
JANUARY 19, 2023
A couple of specifics: The false advertising claims don’t escape 230: “Had those third-party users refrained from posting harmful content, Plaintiffs’ claims that Defendants falsely advertised and misrepresented their applications’ safety would not be cognizable.” ICS Provider. ” Publisher/Speaker Claims.
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