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Five Ways to Strengthen Your Brand for Free

Erik K Pelton

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. If you have a registration, use the ® prominently with your brand. Be consistent in how you use your brand—your colors, your logo, your fonts—to help your brand stick in the minds of customers. Be authentic.

Branding 147
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5 Free Ways to Strengthen Any Brand

Erik K Pelton

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. It doesn’t matter.

Branding 130
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Brand Protection Cheat Sheet

Erik K Pelton

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Search for tips about social media on our website.

Branding 147
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What Is a Brand Style Guide

Erik K Pelton

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

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How to Water Your Brand for Growth

Erik K Pelton

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147
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7 Keys to Branding Success

Erik K Pelton

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

Branding 147
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Top 25 Benefits of a Registered Trademark

Erik K Pelton

The following is an edited transcript of my video 25 Benefits of Trademark Registration. It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. You appear in the USPTO database, so when other brands are searching and clearing new names, it helps avoid conflicts.