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Intellectual Property Rights Involved in Advertising Campaigns

Kashishipr

In the ongoing highly competitive working business environment, the elements of a good advertisement are likely to be copied or imitated by others in the industry. Brands and businesses are now exploring more innovative ways to advertise their offerings, i.e., products or services. Defendant no. Vini Cosmetics Pvt.

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The Implications of Intellectual Property Laws in the Tourism Industry

IP and Legal Filings

Intellectual property rights are statutory rights given to creators, inventors, and artists. The purpose of Intellectual Property Rights is to ensure that sufficient recognition is given to the creator’s work and skills, subsequently stimulating innovation and creativity in the country. has registered several trademarks.

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A Seller’s Guide to Navigating Intellectual Property Law on Amazon

LexBlog IP

A basic understanding of Intellectual Property (IP) law is essential to managing an Amazon storefront, as IP issues can be a minefield for the uninformed. “Trade dress” is a subsection of trademark law and protects the design and shape of a product or its packaging, again to identify the source of the product.

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Intellectual Property (IP) Issues in Augmented Reality (AR)

Kashishipr

Undoubtedly, both technologies bring a complete set of novel Intellectual Property (IP) issues for business companies, brands, individuals, courts, and IP practitioners. The same may, in turn, create confusion in the minds of the consumers concerning whether the physical business sponsors or promotes the virtual advertisement.

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Intellectual Property Rights for Social Media Influencers

IIPRD

A common issue among digital influencers is whether the content they generate is protected by intellectual property rights. Types of Intellectual Property Rights applicable to Digital Influencers. However, in order to have legal proof of ownership, it is always advisable to register for copyright registration.

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Intellectual Property Protection for Content Creators & Social Media Influencers

Kashishipr

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. In the ongoing digital era, social media is gaining more publicity with each passing day, thereby putting content creators and social media influencers at risk of legal concerns about Intellectual Property Rights (IPRs).

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Serious Comparative Advertising: Broadening the Definition

SpicyIP

We’re pleased to bring you a guest post by Sangita Sharma, looking into the law around comparative advertisements in India. Serious Comparative Advertising: Broadening the Definition. It allowed the advertisement but asked the company to remove the reference to the detergent soap. Sangita Sharma.