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False Patent Marking as False Advertising: Overcoming Dastar

Patently-O

by Dennis Crouch The Federal Circuit is set to consider the use of terms like “patented,” “proprietary,” and “exclusive” in commercial advertising can be actionable under ยง 43(a)(1)(B) of the Lanham Act when their use is not entirely accurate. Crocs largely prevailed in those actions.

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Retailer has standing to assert Lanham Act false advertising claims against its own supplier

43(B)log

Lynd advertised the Product as effective against the coronavirus. Ultimately, AHBP took an exclusive license to sell the product in Argentina, with purchasing and advertising/marketing spend minimums. the Lanham Act false advertising claim survived.

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putting a label on a product you produce isn't direct false advertising, but could be direct false association

43(B)log

11, 2023) Plaintiff alleged that defendant MGD advertises and sells milk that is one hundred percent from cows outside of Hawaiโ€˜i. Plaintiffsโ€™ claims sought to hold the dairy farmers directly or contributorily liable under the Lanham Act, and alleged unfair competition/false advertising/deceptive trade practices under Hawaii law.

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Noncommercial speakers can be liable for contributory false advertising

43(B)log

25, 2022) I know it probably seems sometimes like I approve of every expansive use of false advertising law, but sometimes even I find an aggressive position to go too far. It is enough if a defendant provides โ€œa necessary product or service, without which the false advertising would not be possible.โ€

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facially plausible false advertising claim can be added to TM complaint

43(B)log

27, 2021) Ideavillage sued CCB for trademark infringement and false designation of origin related to Ideavillageโ€™s โ€œCopper Fitโ€ line of copper-infused compression garments. Here, the court granted leave to amend to add a false advertising claim. Copper Compression Brands LLC, 2021 WL 5013799, No. 4604 (KPF) (S.D.N.Y.

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Dastar doesn't bar allegedly false advertising about source of planned development services

43(B)log

When LStar was founded, its lawyer (defendant Vining) allegedly implemented a scheme to take advantage of the founder, Corkum, persuading him to issue Vining twenty percent of plaintiffโ€™s stock and appoint him as the vice-present, secretary, treasurer, and director. Vining, 2021 WL 4344891, No. 5:20-CV-184-FL (E.D.N.C. What about injury? โ€œ[H]ere

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over dissent, 9th Cir. denies injury presumption to false advertising claimant

43(B)log

7, 2021) Quidel appealed the grant of summary judgment to Siemens on Quidelโ€™s Lanham Act false advertising claims and related state claims. Quidel alleged that Siemens advertised (1) but provided (2). And there was no triable issue on actual injury based on allegedly false advertising to the physicians.