Griper’s Keyword Ads May Constitute False Advertising (Huh?)–LoanStreet v. Troia
Technology & Marketing Law Blog
SEPTEMBER 9, 2022
” I’ll focus on the false designation of origin claim regarding Troia’s keyword ads. Troia claimed that he did not use the LoanStreet trademark in commerce. Also, there should not be a “use in commerce” when the advertiser (here, Troia) doesn’t actually offer any goods or services in the marketplace.
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