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Griper’s Keyword Ads May Constitute False Advertising (Huh?)–LoanStreet v. Troia

Technology & Marketing Law Blog

He then worked to boost the posts’ visibility, including: the posts asked users to “follow [his] link and mark it as helpful so that the message is amplified and as many people are warned as possible.”. ” he purchased keyword ads triggered by “LoanStreet” that displayed excerpts of his posts and linked to them. .”

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Yet More Evidence That Keyword Advertising Lawsuits Are Stupid–Porta-Fab v. Allied Modular

Technology & Marketing Law Blog

To many trademark owners, it’s a simple decision to sue when the advertiser includes the trademark in the ad copy. So, what exactly is the trademark owner fighting for here? More Posts About Keyword Advertising. Griper’s Keyword Ads May Constitute False Advertising (Huh?)–LoanStreet None of the clicks led to sales.

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TTAB Sustains eBay's Section 2(d) Opposition to AFREBAY & Design for Advertising and Payment Processing Services

The TTABlog

The Board sustained eBay's opposition to registration of the mark shown first below, for advertising and payment processing services, finding confusion likely with the registered and well-known mark EBAY in standard character form and the stylized version shown second below, for legally identical services. Afrebay, Inc. Opposition No.

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Going Back to First Principles – A Nuanced Understanding of Infringement in Google v DRS

SpicyIP

Aditya is an attorney at Ira Law and represents Google in trademark litigation relating to keyword advertising. These key questions i.e., what is the objective behind a user’s search and what is the purpose of a search engine form an important focal point of the Delhi High Court’s decision in Google v. Amit Sibal. DRS Logistics.

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TTABlog Test: Is PISSTERINE Confusable with LISTERINE for Mouthwash?

The TTABlog

J & J opposed an application to register the proposed mark PISSTERINE for non-medicated mouthwash, claiming likelihood of confusion with, and likely dilution of, its registered mark LISTERINE for, inter alia , medicated mouthwash, toothpaste, and dental floss. The goods are overlapping or related, but what about the marks?

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Court Denies Injunction in Competitive Keyword Ad Lawsuit–Nursing CE Central v. Colibri

Technology & Marketing Law Blog

This is a competitive keyword advertising lawsuit. Though the court says it’s a close question, the court says that the plaintiff does not have a likelihood of success on the merits. To analyze this, the court applies the standard likelihood of consumer confusion factors. ” Actual confused.

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Best of 2012: The way of all flash

Likelihood of Confusion

So, what happens when a trademark registration lapses? The post at the link, by Corsearch, is, yeah, kind of an advertisement for Corsearch. The post Best of 2012: The way of all flash appeared first on LIKELIHOOD OF CONFUSION™. First posted March 27, 2012.