Brands to the Metaverse and Beyond! Part 1…
The IPKat
MAY 3, 2022
Brands are taking advantage of the increased consumer engagement by launching projects such as Nike’s Nikeland and Balenciaga’s ‘ Afterworld ’. Adidas and Prada recently launched Adidas : Prada, Re-Source , a collaborative NFT art project. So, what about brand protection in this unchartered territory?
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