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Brands to the Metaverse and Beyond! Part 1…

The IPKat

Brands are taking advantage of the increased consumer engagement by launching projects such as Nike’s Nikeland and Balenciaga’s ‘ Afterworld ’. Adidas and Prada recently launched Adidas : Prada, Re-Source , a collaborative NFT art project. So, what about brand protection in this unchartered territory?

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Book review: Copyright in the street. An Oral History of Creative Processes in Street Art and Graffiti Subcultures

The IPKat

An Oral History of Creative Processes in Street Art and Graffiti Subcultures ”, authored by Enrico Bonadio (City University of London). As its title suggests, this book focuses on the relationship between US copyright law and street art and graffiti. Chapter 3 is entitled "Copyright within the street art and graffiti circles".

Art 57
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Non-fungible Tokens: Commercializing Exclusive Digital Art- A Companion Piece

IPilogue

Unique identification is a valuable tool for the many luxury brands and auction houses that have started using the blockchain to sell or auction their products. The sale of an NFT also includes a smart contract. Strickland-Murphy noted that corporations and billionaires were early adopters of the NFT craze.

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Outcome of Hermes Claim Against MetaBirkin NFT May Provide Glimpse of Future for Fashion, Art in Metaverse

LexBlog IP

Using NFTs has, in part, allowed digital artists to associate ownership in an original version of their art through the NFT that can be monetized much like the physical paintings or sculptures of artists creating in physical media. The underlying work itself is largely protected under the First Amendment as expressive art.

Art 52
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Fatal Mistakes Made By The ‘Bored Ape Yacht Club’ & ‘Crypto Punks’ NFT Projects

Traverse Legal Blog

These NFT drops offer valuable learning lessons which every NFT project, brand, and company must consider before launching their NFTs project. These two projects offer a roadmap for any company, brand, or agency looking to launch an NFT project. art, photograph, video, NFT asset). Don’t Be Dumb Ape or Crypto Idiot.

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Cruella Costume Licensing: A Fashion Faux Pas

IPilogue

Life now imitates art as Beavan battles Disney for attribution for her work. Beavan told Variety that Disney discussed co-branded products for Target and Singer Corporation as well as a possible fashion collection. Many costume designers’ contracts with big production companies currently do not address involvement in merchandising.

Licensing 106
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WIPIP session 4: ™ & Consumers

43(B)log

end products, or products where the consumers will care which brand they got more or less. Laura Heymann Thinking about how consumers view their interactions with companies both as a matter of branding and as a matter of contracts, specifically on social media. Different brands under helm of same producer can be surprising.