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A Seller’s Guide to Navigating Intellectual Property Law on Amazon

LexBlog IP

Sellers need to be aware of competitor patents before introducing a product to the market. “Trade dress” is a subsection of trademark law and protects the design and shape of a product or its packaging, again to identify the source of the product. This can lead to expensive “false marketing” litigation.

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Trademarks from a Marketing Perspective

Kashishipr

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. How Does a Trademark Help in the Marketing of a Brand?

Marketing 105
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Want a signed copy of Brand Tuned?

azrights

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand.

Copying 52
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Five Widely Recognized Brands Accused of Being Copycats in the Market

Kashishipr

Bernard Kelvin Clive, a well-known brand strategist, once said that strong brands aren’t built through shortcuts and copycats. In the 21 st century, the Oreo cookie is the best-selling cookie brand worldwide. The stories feature on Instagram is the same as that of its rival and competitor in the market, Snapchat.

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Exploring the Top 5 IP Challenges that Brands & Businesses Face

Kashishipr

The ultimate success of brands and businesses in the modern world largely depends on the groundbreaking innovation that sets them apart from the rising competition in the market. Having a robust Intellectual Property (IP) portfolio and strategizing well to maintain it can do wonders in enhancing your brand value and market share.

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Second Circuit Finds Art Collective Can’t Use First Amendment to Skate Out of Injunction

Intellectual Property Law Blog

As part of its marketing, Tyga posted a video on social media of a Wavy Baby shoe being pulled out of a microwave following the expiration of the microwave timer’s countdown, as if to show that heating a Vans Old Skool sneaker would melt it into the Wavy Baby. 22-1006 Dkt.

Art 147
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Exploring the Top Four Ways to Stop Brand Counterfeiting

Kashishipr

It is not unusual to encounter counterfeit versions of widely recognized brands like Adidas, Gucci, Nike, etc. Such products are fake and portrayed as popular brands to charge less than the market price and make enormous profits. They usually have a devastating effect on the brand’s reputation and customer loyalty.