azrights

OCTOBER 18, 2021

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. I’ll then explain the role of trademarks and why and how to be strategic with them. The Meaning of Brand. But brands have a third dimension or a third purpose. They save us time.

Branding 52

Branding Brands Branding Trademark 52

LexBlog IP

DECEMBER 3, 2021

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics. Online Marketplace Protection.

Branding 52

Branding Brands Branding Intellectual Property 52

IP Tech Blog

AUGUST 17, 2022

The case was adjudicated in 2022 by the Weihai Market Supervision and Administration Bureau of Shandong Province in favor of Tsingtao Brewery and has been selected as a model trademark enforcement case by the State Administration for Market Regulation. Is this however a case of trademark infringement? Tsingtao’s choice.

Trademark 104

Trademark Registering Trademarks Art Cease and Desist 104

Kashishipr

DECEMBER 1, 2021

It is becoming increasingly vital that Registered Trademarks are used to maintain their validity and their ability to be enforced against third parties. Trademark cancellation actions can be filed by third parties and can prove to be extremely time-consuming, costly, and damaging to the brand. What Constitutes Use?

Trademark 105

Trademark Registering Trademarks Registration Intellectual Property 105

Kashishipr

MAY 18, 2022

Being a mixed market, India has many industries operating under the free market concept. Without any doubt, the competition in the Indian markets is exceedingly fierce. For any company to thrive and do exceptionally well in the open market, it must create brand recognition among the general public and enhance the brand value.

Trademark 45

Trademark Registering Trademarks Marketing Marketing 45

Garrigues Blog

JULY 6, 2021

They allow companies to promote their brand image and connect with the community around them. When we start any business, one of the first things to choose is the name that will identify you in the market and, if the homework is done, it will be registered as a trademark (see a related post here ). Let us see it.

Branding 52

Branding Brands Branding Registration 52

Kashishipr

JANUARY 5, 2022

Additionally, it also deals with the exclusive rights of a trademark owner, penalties for Trademark Infringement , remedies for damaged goods, and modes of transference of a Registered Trademark. Creating a brand image for the goods/services in the minds of the public at large. Trademark Search.

Trademark 105

Trademark Branding Brands Branding 105

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. Furthermore, the purchase of virtual products and services could be used in multiple virtual worlds.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

Kashishipr

OCTOBER 12, 2022

Owning a trademark undoubtedly counts as one of the most valuable and crucial assets for every business company or organization. Hence, it becomes imperative not to stay ignorant about a Trademark Assignment. It provides you the authority to assign your trademark to another individual or entity temporarily or permanently.

Trademark 52

Trademark Branding Brands Branding 52

Kashishipr

MARCH 30, 2022

It is imperative to have Registered Trademarks in place to have one’s business stand out in the market and create a significant brand value. In India, trademarks are registered, protected, and enforced under the Trademarks Act of 1999 (referred to as the ‘Act’ further in this article).

Trademark 105

Trademark Registering Trademarks Registration Intellectual Property 105

Kashishipr

OCTOBER 19, 2022

A trademark exists in the form of an expression, slogan, or any other sign identifying the services or products of one business and distinguishing them from those of others in the market. As people associate a trademark with a brand or business, it serves as an intangible asset to your company or organization.

Trademark 52

Trademark Branding Brands Branding 52

IP Tech Blog

MARCH 23, 2022

More and more companies are entering the Metaverse leading to a trend towards increased filings of trademarks in the “virtual” classes. This blog has reported on this trend here and here. Here is why: New opportunities for growing your brand. Why you need new trademark registrations now. We are here to help you.

Trademark 57

Trademark Branding Brands Branding 57

azrights

JUNE 19, 2023

However, clients who are initially satisfied with a service can later become dissatisfied once they learn more about branding… This happened to me. Nearly 10 years ago a designer acquaintance approached me to offer her “brand refresh” service. My logo had been professionally designed and I was happy enough with it.

Branding 52

Branding Brands Branding Designs 52

azrights

OCTOBER 27, 2023

Last week’s newsletter How to avoid the biggest brand management mistakes , highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that it’s us. The cancellation of Lacoste’s trademark paved the way for Crocodile to register its own crocodile logo in New Zealand.

Trademark 52

Trademark Branding Brands Branding 52

LexBlog IP

MARCH 23, 2022

More and more companies are entering the Metaverse leading to a trend towards increased filings of trademarks in the “virtual” classes. This blog has reported on this trend here and here. Here is why: New opportunities for growing your brand. Why you need new trademark registrations now.

Trademark 52

Trademark Branding Brands Branding 52

Kashishipr

SEPTEMBER 20, 2021

In May 2007, the label mark ‘SOYA DROP’ was registered. Since then, it has been continuously used and has even acquired reputation and goodwill in the market. According to SSPL, this practice was dishonest as it could make NTC benefit from the reputation and goodwill of SSPL’s brand name.

Registration 98

Registration Artistic Work Copyright Registering Trademarks 98

IPilogue

SEPTEMBER 16, 2022

Resultantly, Manolo Blahnik has lost significant sales, as China is the fastest growing luxury market. China’s Trademark System. Historically, China’s trademark system was based on a “first to file” rule , meaning that the exclusive right of a trademark is awarded to the registrant who first applies.

Registering Trademarks 103

Registering Trademarks Trademark Registration Branding 103

Kashishipr

APRIL 20, 2022

Patents, copyright, and trademarks have been the most widely recognized forms of IP to date; however, there are other forms as well, including geographical indications and industrial designs, which have been gaining attention in the past few decades. Protection Offered by a Trade Secret. For more visit: [link].

Intellectual Property 119

Intellectual Property Confidentiality Public Domain Business 119

IPilogue

OCTOBER 19, 2021

The design of Hershey’s cone-shaped small chocolate “Kisses” has been a registered trademark with the United States Patent and Trademarks Office (USPTO) since 1996. Hershey alleges in their complaint that Cookie Department released packaging and marketing materials for cookie products with the same conical shape.

Cease and Desist 106

Cease and Desist Branding Brands Branding 106

Kashishipr

SEPTEMBER 22, 2021

A trademark is an important business asset that offers protection to a brand. Businesses own valuable trademarks, which, once registered, can be licensed out. The rights that flow from a trademark can be licensed to others to receive royalties for commercialization. Advantages of Trademark Licensing.

Licensing 105

Licensing Trademark Branding Brands 105

Kashishipr

SEPTEMBER 7, 2022

When we talk about building brand image and attraction, fashion companies put in a lot of time, money, effort, and hard work. Trade dress protection falls under trademark law as the design functions as a trademark, i.e., identifying a product emerging from a specific fashion house or fashion designer.

Trademark 52

Trademark Designs Design Marketing 52

Kashishipr

MARCH 16, 2022

Trademarks (referred to as logos and brand names in a layman’s language) are the source identifiers intended to safeguard the general public from getting confused about the origin of products and services available in the market. For more visit: [link].

IP 98

IP Invention Intellectual Property Registering Trademarks 98

IPilogue

FEBRUARY 14, 2022

Comparative advertising is an effective marketing technique, in which a company’s product or service is compared to its competitor’s. Consumers are more willing to try out new things if they are assured that the new product is comparable or superior to those made by well-known brands. Operations (“Constellation”).

Advertising 105

Advertising Advertising Trademark Branding 105

Kashishipr

JANUARY 12, 2022

Often, hashtags help businesses reach out to their target audience and connect with them, which may further help them attain and achieve goodwill and raise awareness about their brand. Therefore, the prime role of such hashtags needs to be assessed in line with the Trademark Law to deduce whether they qualify for trademark protection.

Trademark 105

Trademark Registration Registering Trademarks Social Media 105

Kashishipr

JULY 21, 2021

The world’s largest markets for e-commerce are the United States of America, China, the United Kingdom, etc., Apart from e-commerce websites, counterfeiters have also started creating fake websites that mimic the look and feel of the genuine brand’s website.

Branding 105

Branding Brands Branding Cease and Desist 105

IP and Legal Filings

MAY 8, 2024

Karanveer Singh Chhabra, emerges as a poignant saga, pitting the stalwarts of the liquor industry against each other in a quest for brand integrity and consumer trust. This blog delves into the judgement of the High Court of Madhya Pradesh Bench at Indore and discerns the legal questions answered by the court in the matter.

Trademark 52

Trademark Intellectual Property Branding Brands 52

LexBlog IP

APRIL 19, 2023

Sellers need to be aware of competitor patents before introducing a product to the market. “Trade dress” is a subsection of trademark law and protects the design and shape of a product or its packaging, again to identify the source of the product. This can lead to expensive “false marketing” litigation.

Intellectual Property Law 52

Intellectual Property Law Intellectual Property Law IP 52

azrights

APRIL 22, 2021

I stressed the importance of early IP advice in my first book, Legally Branded published in 2012, and created this animation video to highlight the significance of IP. The new currency in the digital world is information, ideas, know-how, brands, systems, and data. To develop a distinctive brand, you must protect and enforce your IP.

IP 52

IP Intellectual Property Branding Brands 52

Garrigues Blog

OCTOBER 17, 2023

Indemnifiable damage Before this judgment, the prevailing opinion of the provincial appellate courts was to support that where the products reproducing or imitating registered trademarks were not being sold, the owner of intellectual property rights was not entitled to any indemnification as civil liability arising from the committed offense.

Trademark 52

Trademark Intellectual Property Registering Trademarks Marketing 52

Biswajit Sarkar Copyright Blog

JANUARY 16, 2024

IPRs are crucial for startups as they safeguard their unique ideas and creations, enabling them to establish a competitive edge in the market. Trade Secrets: Trade secrets encompass confidential information critical for a startup’s success; this may include formulas, processes, customer lists, marketing strategies etc.

Intellectual Property 52

Intellectual Property Cease and Desist Invention Branding 52

Biswajit Sarkar Copyright Blog

JULY 19, 2023

Have you ever wanted a pair of PUMA shoes instead of just any local brand? Trademarks play a vital role for small and big businesses across the globe, serving a unique identity to the products and services of the business. Well, what really is a well-known trademark?

Trademark 52

Trademark Branding Brands Branding 52

Kashishipr

DECEMBER 21, 2021

Today, we as consumers can easily identify the products of popular brands due to the positioning of some specific elements on the products, for instance, the three stripes of Adidas, Louboutin’s red sole shoes, or the red label on the back pocket of Levi’s jeans. It was recognized as a position mark. For more visit: [link].

Intellectual Property 105

Intellectual Property Registration Trademark Branding 105

Kashishipr

APRIL 6, 2022

A sound trademark is one in which sounds perform the trademark function of uniquely identifying the commercial origin of products and services. Over the past few years, a sound mark has become widely recognized as a trademark in different industries and markets. It is also how the public at large perceives the situation.

Registration 105

Registration Trademark Intellectual Property Branding 105

SpicyIP

AUGUST 25, 2021

Her previous guest post on the blog can be viewed here. Recently, Domex, a Hindustan Unilever brand, has launched a new ad campaign across print, digital and other media, at least some of which explicitly compares itself to Reckitt Benckiser’s toilet cleaner brand ‘Harpic’. Pragya is a 5th year B.A. Pragya Jain.

Fair Use 105

Fair Use Advertising Advertising Branding 105

IP and Legal Filings

MAY 19, 2022

Trademark enables such companies to accomplish some major goals which lead to becoming successful organizations and instituting their name. This blog will explain all of such advantages. The facility of trademark registration is a herald of ensuring legal security for start-ups. Picture Credit: Istockphoto].

Trademark 52

Trademark Government Branding Brands 52

Kashishipr

AUGUST 25, 2021

Several times, we see that luxury brands come up with limited edition products, whether it is cars, watches, cosmetics, chocolates, electronics, etc., The biggest challenge that arises when it comes to protecting a limited edition product as a trademark is showing continuous use of the trademark. For more visit: [link].

Editing 105

Editing Law IP Designs 105

Kashishipr

AUGUST 17, 2022

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. As per a report, influencer marketing investment is expected to reach $15 billion in 2022. Remember, posting content that contains someone else’s logo, product name, or trademark may infringe upon their IPRs.

Social Media 52

Social Media Intellectual Property Registration Branding 52