article thumbnail

7 trademark tips for blog owners

Erik K Pelton

Trademark Tips for Blog Owners. For example, one of my favorite blog titles is a cheese blog called It’s Not You, It’s Brie®. Before committing to a name, blog authors should search the internet and the trademark database at USPTO.gov to make sure it is unique in your industry. Use proper trademark symbols.

Blogging 130
article thumbnail

Trademarks from a Marketing Perspective

Kashishipr

The role that trademarks play in the marketing of a brand can help us unwind what commercial players and business houses should consider in the development of their brand marketing strategies to best incentivize their assets for better returns. Noting the Difference between a Brand and a Trademark.

Marketing 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Trademark Enforcement In E-Market : Challenges In Identifying The Infringer And Holding Them Accountable

IP and Legal Filings

These E-commerce platforms make it simple to access consumer goods from a computer or smart phone, but they also, by their very nature, make it simple for counterfeiters to market their counterfeit goods. In the year 2017 the market value of the E-commerce was $38.5

article thumbnail

The Briefing by the IP Law Blog: Vogue Sues 21 Savage and Drake Over Imitation Vogue Cover Marketing Campaign

The IP Law Blog

Vogue Magazine is suing 21 Savage and Drake after they created mock Vogue Magazines to market their new album. Scott Hervey and Josh Escovedo discuss the dispute on this episode of The Briefing by the IP Law Blog. Listen to this podcast episode here. Watch this episode here:

article thumbnail

Hot Take on the Wavy Baby Decision (Guest Blog Post)

Technology & Marketing Law Blog

The Second Circuit stayed MSCHF’s appeal of the district court’s ruling that the Wavy Baby infringed Vans’ trademarks pending the Supreme Court’s decision in Jack Daniel’s v. 140 (2023), since that decision was expected to provide guidance to lower courts for resolving free speech defenses in trademark infringement cases. VIP Prods. ,

Blogging 112
article thumbnail

The First Amendment Limits Trademark Rights, But How?–Jack Daniel’s v. Bad Spaniels (Guest Blog Post)

Technology & Marketing Law Blog

She writes and teaches in the trademark law area, and was one of the signatories of the First Amendment Professors amicus brief filed in Jack Daniel’s Properties, Inc. Jack Daniel’s contends this design infringes its trademarks and tarnishes its brand. VIP Products says its dog toy parody is expression protected by the First Amendment.

Blogging 103
article thumbnail

Annual Super Bowl Blog Post

Above the Fold

Will any of your old favorite marketing campaigns be brought back? I look forward to posting about the Super Bowl every year — not because I love football (I do) but because it’s the only time I actually appreciate watching commercials (truly). What will companies pay for a spot this year? Which celebrities will be featured?