Branding Brands Due Diligence Registration 
Selvam & Selvam Blog
MAY 7, 2021
Branding is important because not only does it create a memorable impression among the public, but it allows consumers to know what to expect from your company. It is a way of distinguishing your brand from the competitors. Get that wrong, and it is no exaggeration to say that your brand will sink even before it has a chance.
JD Supra Law
MAY 18, 2022
Due diligence of trademark registrations can get lost in the shuffle. But thorough review of brand assets can help avoid pitfalls and maximize the investment. In a complex merger or acquisition, there are many moving parts. By: Erise IP
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LexBlog IP
AUGUST 16, 2023
But any company preparing to sell within the next five years should consider the more common IP issues that arise during the legal due diligence process. In most cases, this can be broken down between two central areas – technology and branding. Branding is protected by either registered or common law trademarks.
azrights
JULY 27, 2021
Introducing Brand Tuned. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique. It’s the very heart and soul of your brand.
azrights
MARCH 23, 2022
One reason people tend to be confused into believing it is acceptable to use their chosen name is that they managed to secure their desired company name or domain name registration. However, registration of a company or domain name does not come with a right to use a name. They are subject to other people’s trademark rights.
azrights
JUNE 7, 2022
If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business. Lack of appreciation about what ‘brand’ and ‘IP’ mean and entail is why better education on brand creation is essential.
LexBlog IP
NOVEMBER 13, 2023
We have previously written about key steps for brand owners to consider for their trade mark strategy in the metaverse and since then, earlier this year, the 12 th edition of the Nice Classification came into force. The case also brings to light the potential for third parties to capitalise on the goodwill of reputable brands using NFTs.
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