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An unprotected trademark is an unguarded asset

Erik K Pelton

The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. But there’s also the damage to the brand that comes with the change.

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Brand Protection in the Metaverse: What Brands Need to Know

Corsearch

For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. However, we’re already observing complex IP and brand protection challenges, and it’s important businesses plan their strategies carefully.

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Improve trademark application odds with these 5 tips

Erik K Pelton

This is an edited transcript of the video posted below. Another important aspect of the trademark application is asserting the proper ownership of the application. But an application with incorrect ownership could be null and void or worthless, so it is important to get the ownership correct.

Trademark 130
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Centering Artists’ Voices Within IP Discourse

IPilogue

On the one hand, social media has enabled global sharing of news and creative media. This article was prompted in part by Tabathia, also known as The Adorned Fox (“TAF”), whose post on trademarking her brand spurred me to reach out and learn more about her experience. It definitely got my accounts where they are today.

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Advent of AI Voice Generation and Threat to Personality Rights

IP and Legal Filings

The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. It is a common tort law aspect and can be used for unregistered trademarks.

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Around the IP Blogs

The IPKat

The dispute raised questions about a long-debated issue, namely the unauthorized use of images first posted on Instagram and other social media platforms (particularly in light of social media platforms' terms and conditions that allow authors to grant an implied license to repost their works on the platform).

Blogging 126
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IP Protection of NFTs: A Comparative Look at the US and China

IP Tech Blog

In turn, this attracts interest from businesses ranging from fashion and sports brands, sport teams, designers, game developers, and other content owners. The exclusivity of exploitation is key to the success of a limited-edition collectible. Ownership and Enforcement. Copyright Ownership. The United States.

IP 109