Olartemoure Blog

JANUARY 11, 2024

In this paper, we will explore the concept of tokenization of intellectual property (IP) assets and the use of stable coins for IP owners. Intellectual property (IP) assets, such as patents, trademarks, and copyrights, can be valuable assets for businesses and individuals. Tokenization of IP assets has several benefits.

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JD Supra Law

APRIL 8, 2024

In this review, we discuss the most important recent developments in the biosimilars space, including new biosimilar approvals and launches, litigation under the Biologics Price Competition and Innovation Act (BPCIA), post-grant disputes on biologic drug patents before the United States Patent and Trademark Office (USPTO), and proposed legislation (..)

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The IPKat

DECEMBER 22, 2023

On 30 November 2023, the Center for Intellectual Property Understanding (CIPU) published the findings of a survey on “Intellectual Property Principle – What the IP Community regards as important” ( executive summary and slides ). The survey was conducted by response:AI, an independent market research firm.

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The IP Law Blog

DECEMBER 2, 2022

Vogue Magazine is suing 21 Savage and Drake after they created mock Vogue Magazines to market their new album. Scott Hervey and Josh Escovedo discuss the dispute on this episode of The Briefing by the IP Law Blog. Listen to this podcast episode here. Watch this episode here:

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Intellectual Property Law Blog

MARCH 13, 2024

While the Report is comprehensive, it does not recommend any new action to address IP issues with NFTs. The most common concern raised about NFTs, however, was the prevalence of consumer confusion about the IP rights implicated in their creation or transfer.

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Reporting Non-Fungible Tokens IP Intellectual Property 130

azrights

JUNE 7, 2022

This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004. It frustrates me that people turn to me when they’re copied, assuming this is the kind of work I’m engaged in doing, when they’ve never consulted me before about their IP. There was no real marketing or business guidance.

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Marketing Marketing Business Designs 59

IP.com

FEBRUARY 6, 2023

The post IP.com Updates Analytics Reports for Enhanced Market Intelligence appeared first on IP.com - IP Innovation and Analytics.

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IP Watchdog

OCTOBER 9, 2023

This week in Washington IP news, Congress is wrapping up a district work period, but there are still a handful of interesting IP-related events. Patent and Trademark Office (USPTO) recognizes the contributions of Hispanic Americans to the U.S. economy and innovation system.

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IP Marketing Marketing Trademark 105

Olartemoure Blog

MAY 7, 2024

In the competitive market, protecting the packaging design of products is highly important. La entrada Infographic | How to protect packaging with IP se publicó primero en OlarteMoure | Intellectual Property. Let’s talk about three intellectual property ways that can be used to protect your packaging.

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IP Intellectual Property Design Patent Designs 93

IP and Legal Filings

JUNE 14, 2023

When used in a marketing context, the brand has two primary goals: first, to represent the company in public to create maximum awareness and recognition for the organization and its business proposition. For a marketer, a brand is what represents the values of a company and aims to create awareness and trust.

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Marketing Marketing Intellectual Property Branding 52

IP Law 360

FEBRUARY 15, 2024

Illinois-based marketing consulting firm Impossible X LLC has asked the U.S. Supreme Court to review a decision from a divided Ninth Circuit that revived plant-based burger maker Impossible Foods Inc.'s s trademark lawsuit against it.

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Marketing Marketing Trademark 98

Likelihood of Confusion

JUNE 29, 2022

Eric Goldman writes about the regulation of “Stealth” Marketing, which I talked about in its application to blogs both here, in my dismissal of the blogola non-scandal a couple of. The post “Stealth marketing” and IP appeared first on LIKELIHOOD OF CONFUSION™.

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Kashishipr

JANUARY 19, 2022

The role that trademarks play in the marketing of a brand can help us unwind what commercial players and business houses should consider in the development of their brand marketing strategies to best incentivize their assets for better returns. How Does a Trademark Help in the Marketing of a Brand?

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Marketing Marketing Trademark Branding 105

JD Supra Law

JULY 27, 2022

Thank you for reading the July 2022 issue of Sterne Kessler's MarkIt to Market® newsletter. We also highlight recent accolades for our Trademark & Brand Protection practice from Who's Who Legal and "IP Stars." This month, we discuss a recent precedential TTAB decision regarding product configuration marks.

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Marketing Marketing Branding Brands 97

IPilogue

JUNE 3, 2022

Junghi Woo is a former IPilogue Content Manager, an IP Innovation Clinic Fellow and a 3L JD Candidate at Osgoode Hall Law School. Pina D’Agostino’s Directed Reading: IP Innovation Program course. UneeQ, a New Zealand-based software company, markets “digital humans” for enhanced online customer service. .

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Marketing Marketing Personality Rights Intellectual Property Law 105

The IPKat

AUGUST 17, 2021

What happens when trade secrets meet the stock market? IP matters. Or, at least, IP should matter to companies. But what if markets didn’t really care about IP? What if IP doesn’t really matter? Plot twist: the market is remarkably nonplussed. The market shrugs ¯_(?)_/¯ and says, ‘no big deal.’

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Marketing Marketing IP Licensing 142

IP Law 360

JANUARY 25, 2024

The former director of government sales for a major pharmaceutical company alleged in a retaliation lawsuit that he was fired for voicing concerns about the business illegally selling a drug to federal health care providers by marketing it for uses that aren't approved by regulators.

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Marketing Marketing Government Business 98

JD Supra Law

AUGUST 29, 2022

Legal and marketing departments might sometimes seem like oil and water. Ask trademark lawyers about marketing or vice versa, and you might see some exasperated eye rolls. We’ve heard the stereotypes: The creatives in marketing don’t take risks seriously. By: Erise IP Legal always puts the kibosh on our ideas.

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IP Watchdog

JANUARY 17, 2023

This week in Washington IP news, following the federal holiday to celebrate Martin Luther King, Jr. Food & Drug Administration collaboration on Thursday; a panel discussion at the American Enterprise Institute about the near-term future for financial markets; and a discussion with IP experts at the USPTO about IP protection in China.

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IP Marketing Marketing Trademark 119

IPilogue

JULY 29, 2022

Big-name celebrities like Halsey and Florence Welch of the indie rock band Florence and the Machine have taken to TikTok to discuss their discontent with the new marketing approach of creating viral TikTok audios as promotion. In exchange for a product or service, IP rights may be given or traded away to the benefit of both parties.

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Music Marketing Marketing Ownership 119

TorrentFreak

FEBRUARY 18, 2022

In its yearly “Out-of-Cycle Review of Notorious Markets”, the United States Trade Representative (USTR) lists a few dozen websites said to be involved in piracy or counterfeiting. The music industry nominated several stream-rippers as notorious markets and FLVTO.biz, 2Conv.com, and MP3Juices.cc Music, Games, Books, and Science.

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IP Law 360

APRIL 19, 2024

and two food distributors have asked a Texas federal judge to permanently dismiss their trademark infringement fight accusing the distributors of illegally selling so-called gray-market versions of Nescafe Clasico and Abuelita products, saying parties recently reached a settlement agreement. Nestle USA Inc.

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Marketing Marketing Trademark Settlement 52

Managing IP

DECEMBER 18, 2023

The report, which is about the unitary patent and UPC, analyses the views of more than 3,500 survey respondents and features interviews with patent practitioners

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Reporting Publishing Marketing Marketing 59

IAM Magazine

SEPTEMBER 24, 2021

That’s good news for the country’s IP system. Saturday Opinion: Recent signs point toward more patent licensing negotiations between Chinese tech companies.

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Licensing Marketing Marketing IP 98

The IPKat

MARCH 24, 2024

Here’s what Hans writes: Horological IP and the customization of watches by Hans Eriksson The world of high-end watchmaking is a good case study for the importance of intellectual property (IP) rights. Horology is however a market steeped in history with its own unwritten rules and customs.

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IP Marketing Marketing Reporting 70

Kashishipr

FEBRUARY 9, 2022

In the present highly competitive business environment, understanding the market trends well is imperative for the development, and eventually, the success of a particular product or service. Market research helps come across the already existing inventions that may be similar to the applicant’s invention. .

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Marketing Marketing Inventor Invention 119

Managing IP

MARCH 9, 2023

Sources distinguish between perceived and real threats of IP theft, and outline how foreign companies in China can safeguard themselves

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Marketing Marketing IP Patent 52

JD Supra Law

JUNE 29, 2022

In this episode, our experts discuss intellectual property considerations for products before and after entering the market. Understanding the patent and trademark landscape before fully developing and launching a new product is critical to avoiding infringement of another’s IP and capitalizing on the protections available for your business.

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Marketing Marketing IP Intellectual Property 52

IP Tech Blog

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

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Marketing Marketing Branding Brands 57

IPilogue

JANUARY 10, 2023

Pina D’Agostino’s IP Intensive Program. In completion of Osgoode Hall’s Intellectual Property & Technology Law Intensive Program ( IP Intensive ), this semester I participated in a ten week placement with the Copyright Policy Branch of Patrimoine canadien – Canadian Heritage ( PCH ). The idea is simple.

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IP Art Intellectual Property Copyright 119

IP Close Up

JUNE 15, 2021

IBM and IPwe, believe that NFTs, Non-Fungible Tokens – one-of-a-kind limited digital editions – can transform stagnant patent monetization into a trillion dollar market. Two IP icons Continue reading.

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IP Law 360

APRIL 5, 2024

Abbott Laboratories told a New York federal judge Friday that the company has settled what remains of its trademark litigation campaign against makers of gray market diabetes test strips that has been going on since 2015.

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Marketing Marketing Litigation Trademark 52

TorrentFreak

SEPTEMBER 8, 2023

“At a basic level – and common to all the technical devices mentioned – AAPA would like to see the production, marketing and distribution of any device which can be used to infringe IP made illegal” – Sheila Cassells. What’s AAPA’s position there?

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IP Intellectual Property Marketing Marketing 111

IP Watchdog

SEPTEMBER 8, 2021

Yet – as most IP-rich companies know – leveraging the value of intellectual property to secure a financing has traditionally been very hard to do. But many IP-rich companies have financing needs that do not center around litigation or jive with the litigation finance industry’s cost of capital.

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IP Law 360

MARCH 4, 2024

Legal case acquisition marketing company Tort Experts LLC has sued a former senior vice president of marketing in Colorado federal court for allegedly sharing screenshots of the company's internal systems, pricing and margins with competitors in violation of an employment agreement and federal law.

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Marketing Marketing Law 52

LexBlog IP

DECEMBER 2, 2022

Vogue Magazine is suing 21 Savage and Drake after they created mock Vogue Magazines to market their new album. Scott Hervey and Josh Escovedo discuss the dispute on this episode of The Briefing by the IP Law Blog. Listen to this podcast episode here. Watch this episode here:

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Blogging Marketing Marketing IP 52

IAM Magazine

SEPTEMBER 29, 2022

Insurance policy types are proliferating and the increased certainty is attracting new lenders – a virtuous circle that looks set to cut capital costs for IP-rich companies

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Marketing Marketing IP Litigation 52