Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147

Branding Brands Branding Social Media 147

IIPRD

AUGUST 4, 2022

‘Influencer marketing,’ albeit a new word, has emerged as one of the most effective strategies to create money across all industries. A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information.

Social Media 45

Social Media Intellectual Property Non-Fungible Tokens Music 45

JD Supra Law

SEPTEMBER 14, 2023

In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they represent.

Marketing 80

Marketing Marketing Social Media Law 80

LexBlog IP

FEBRUARY 10, 2022

The designer also agreed to give certain rights to JLM related to a bridal line created in the designer’s own name in exchange for compensation and JLM’s investment in the brand. The agreement also prevented the designer from using variations of her name to market bridal wear.

Social Media 52

Social Media Designs Design Branding 52

IPilogue

NOVEMBER 18, 2022

On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products. While Ye’s company, Mascotte Holdings Inc.

Business 131

Business Contracts Branding Brands 131

Art Law Journal

AUGUST 10, 2022

Here’s a common scenario on social media for artists: You’re starting to grow a steady online following, but your audience isn’t commenting, liking or sharing your first few posts. So is it time to throw in the towel on social media and focus on other marketing strategies? Wear your heart on your sleeve.

Social Media 52

Social Media Art Marketing Marketing 52

azrights

OCTOBER 5, 2023

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand. Just complete this form to receive a copy of the book.

Copying 52

Copying Branding Brands Branding 52

CopyrightsWorld

MAY 18, 2022

Want to meet one of the pre-eminent social media experts in America? Kris is the CEO of Ruby Media Group, a full service Public Relations and Social Media Agency located in Manhattan, which offers public relations services, content marketing, social media and personal branding services.

Social Media 98

Social Media Business Marketing Marketing 98

azrights

MAY 10, 2022

It’s well known that the failure rate of small businesses is extremely high. Entrepreneur.com rates people’s chances of surviving in business beyond 5 years at 50/50, while the chances of failure after 10 years are 70%. With that in mind, here are the top 13 reasons why businesses are less successful than they might otherwise be.

Business 98

Business Branding Brands Branding 98

IPilogue

DECEMBER 1, 2021

When reports about Facebook’s plan to change its corporate name hit the internet, branding experts offered their theories about the driving force behind the social media giant’s decision to rebrand itself. As part of the course requirements, students were asked to write a blog on a topic of their choice.

Business 111

Business Trademark Social Media Registration 111

Kashishipr

JULY 20, 2022

Bernard Kelvin Clive, a well-known brand strategist, once said that strong brands aren’t built through shortcuts and copycats. In the 21 st century, the Oreo cookie is the best-selling cookie brand worldwide. The American video and photo sharing social media platform Instagram has been accused of copying Snapchat.

Branding 52

Branding Brands Branding Marketing 52

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 88

Trademark Social Media Advertising Advertising 88

TorrentFreak

MARCH 16, 2022

In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. – LimeWire is going from P2P to NFT as it plans a comeback in May – Business Insider.

Branding 141

Branding Brands Branding Due Diligence 141

Corsearch

FEBRUARY 16, 2024

AstraZeneca’s brand protection journey is one of close collaboration, ‘learning by doing’, and adaptation in the face of new threats. Table of contents : • The start of AstraZeneca’s brand protection journey • Illegally diverted medicines, scams, and counterfeits – where does AstraZeneca focus its efforts? •

Branding 52

Branding Brands Branding Marketing 52

Corsearch

JULY 18, 2023

Millions across the globe have flocked to Instagram Threads – the newest social media platform on the block. But, just how safe is it for consumers and brands? What threats do brands face on Instagram Threads? How can brands protect their IP and consumer safety on Instagram Threads? billion- strong user base [1].

Social Media 52

Social Media Branding Brands Branding 52

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 1 Imagine you’ve been using your business name, logo, or slogan for several years, building a good base of local customers. You make moves to expand your market, and suddenly you get a cease-and-desist letter from another business that has better rights to the trademark.

Branding 40

Branding Brands Branding Registration 40

Corsearch

SEPTEMBER 28, 2023

Discover the place where creativity meets compliance and harness the power of ChatGPT and TrademarkNow in generating unique, legally cleared brand and product names and taglines with ease. Nowhere is this more applicable than in the case of creating a new name or tagline for a new brand or product. Sign up for your trial!

Branding 45

Branding Brands Branding Intellectual Property 45

LexBlog IP

AUGUST 16, 2023

In a marketplace teeming with similar offerings, where countless brands vie for attention, the risk of brand confusion is a looming threat. Registering a trademark helps prevent brand confusion and maintains the distinctiveness that sets your brand apart.

Registration 40

Registration Branding Brands Branding 40

LexBlog IP

AUGUST 16, 2023

In the fast-paced world of commerce, where imitation and unauthorized use can compromise a brand’s integrity, safeguarding your unique identity is of paramount importance. Armed with this exclusivity, you send a clear message to potential infringers that your brand is protected and defended by law.

Branding 40

Branding Brands Branding Registration 40

Corsearch

SEPTEMBER 28, 2023

Founded in 1999 by Jack Ma, the Alibaba company has grown to become one of the world’s largest and most influential online commerce businesses. One of Alibaba’s most popular platforms is Alibaba.com, a leading global wholesale B2B marketplace that facilitates trade between businesses from around the world.

Branding 59

Branding Brands Branding Intellectual Property 59

JD Supra Law

JULY 21, 2023

After popping onto the e-commerce scene in 2008, it has sky-rocketed into a $100 billion company as it sells more clothing than any other brand worldwide. By: Clark Hill PLC

Social Media 52

Social Media Branding Brands Branding 52

Art Law Journal

MAY 12, 2022

Stellar work is part of the equation but so is building your artist brand. Evolving your craft into a business requires finding the right way to leverage your unique artistic voice. How you work and relate to your clients and develop and grow those relationships can make you and your business stand out.

Branding 52

Branding Brands Branding Social Media 52

Corsearch

AUGUST 2, 2023

Your business has likely collectively spent countless hours and resources to build a strong brand presence on Amazon. However, counterfeiters will continuously undermine these efforts by listing counterfeit products and passing them off under your brand name. However, they can be useful to tackle lookalikes on marketplaces.

Branding 52

Branding Brands Branding Reporting 52

IP and Legal Filings

JULY 21, 2022

Today’s world is growing so fast and we humans are becoming completely dependent upon the technology If you’ve spent any length of time on any social media site in the previous few years, you’ll recognise three facts. For starters, social media is become an essential marketing platform for the majority of firms.

Trademark 82

Trademark Social Media Marketing Marketing 82

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. NFTs may refer to the digital goods or specific pieces sold in the Metaverse.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

Dragons' Den

FEBRUARY 1, 2024

Innovative ventures and intellectual property set the stage alight on Dragons' Den this week, with a wide variety of businesses seeking investment and advice from the Dragons' experienced judging panel. We decided to have patents in as many markets as possible. Touker was feline sceptical: This is a baby business and a big risk!

Blogging 64

Blogging IP Intellectual Property Designs 64

Intepat

DECEMBER 2, 2022

Free logo maker online: A logo is an essential component of a company’s brand identity. As a result, one must ensure that their brand logo defines their business and is created with your company’s vision and motto in mind. i) First, add your business name. The steps are simple-. Shopify Logo Maker.

Branding 52

Branding Brands Branding Designs 52

Selvam & Selvam Blog

MAY 7, 2021

Branding is important because not only does it create a memorable impression among the public, but it allows consumers to know what to expect from your company. It is a way of distinguishing your brand from the competitors. One of the most essential factors of starting a new business is choosing the right name for it.

Due Diligence 52

Due Diligence Branding Brands Branding 52

IPilogue

MARCH 1, 2022

On the one hand, social media has enabled global sharing of news and creative media. This article features three artists I met over the course of my research: Kaitlin Chan (they/she), an autobiographical cartoonist from Hong Kong; Tabathia Smith (she/her), a laser-cutting small business owner; and.

Social Media 106

Social Media IP Business Branding 106

SpicyIP

JUNE 17, 2022

As reported , Revlon, the iconic cosmetics brand, has filed for bankruptcy. The New-York based cosmetics company reportedly struggled due to competition from other established brands as well as a host of small companies that use social media. Revlon, however, has a more direct connection with India in the trademark sense.

Trademark 126

Trademark Social Media Branding Brands 126

IP and Legal Filings

SEPTEMBER 14, 2023

This has led to consumers opting for brands that pledge their duty to contributing towards environmental protection by means of minimalism and sustainability. In today’s era of eco-branding, wherein trademarks are used to distinguish sustainable brands from the mainstream commercial ones, the latter engage in the practise of “greenwashing”.

Branding 81

Branding Brands Branding Trademark 81

Corsearch

DECEMBER 4, 2023

Illegal markets continue to grow and are becoming smarter and more sophisticated, with criminal networks developing organized models to create and sell counterfeit goods. How counterfeiter behavior has evolved To understand how counterfeiting has changed, we need to look back to market reforms that took place in the 1990’s.

Branding 52

Branding Brands Branding Marketing 52

LexBlog IP

DECEMBER 3, 2021

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics.

Branding 52

Branding Brands Branding Intellectual Property 52

Corsearch

DECEMBER 4, 2023

Illegal markets continue to grow and are becoming smarter and more sophisticated, with criminal networks developing organized models to create and sell counterfeit goods. How counterfeiter behavior has evolved “To understand how counterfeiting has changed, we need to look back to market reforms that took place in the 1990’s.

Branding 52

Branding Brands Branding Marketing 52

Technology & Marketing Law Blog

MARCH 10, 2022

As alleged in the complaint, plaintiffs operated a bakery known as “La Baguette,” and hired defendants to manage aspects of the business. Defendants also managed the social media presence of the “La Baguette” business, which primarily consisted of a Facebook page. It had approximately 4,000 followers.

Social Media 79

Social Media Contracts Ownership Business 79

TorrentFreak

JANUARY 31, 2024

Each year around the end of January, the Office of the United States Trade Representative ( USTR ) publishes its annual review of so-called ‘notorious markets’ known for their connections to intellectual property crime. After an unexplained absence in 2021, YTS.mx reappeared in the report last year.

Reporting 90

Reporting Marketing Marketing Social Media 90

Biswajit Sarkar Copyright Blog

JULY 25, 2022

that is created by users and pushed on social media and other online platforms. Some of the popular forms of UGC are social media posts such as on facebook and twitter, product reviews, company testimonials or notes tapped on someone else’s website. Customers and users of the brand create user generated content.

Copyright 52

Copyright Social Media Branding Brands 52