How Brands Can Connect With Gen Z & Change Attitudes to Counterfeiting
Corsearch
APRIL 19, 2023
With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? Typically defined as people born between 1997 and 2012, Gen Z are seen by many brands as the number one audience to connect with online.
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