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Copyright Law for Influencers and Brands: How Content Creators and Companies Hiring Them Can Navigate Copyright Law for a Successful Partnership

JD Supra Law

Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience. Likewise, influencers create certain content to secure brand deals and attract advertisers. In recent years, the advent of the social media “influencer” has revolutionized advertising.

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Influencer & Celebrity Marketing: How influencers, brands, marketing agencies and talent agents get it wrong.

Traverse Legal Blog

There is an increasing number of brands, talent agencies, and influencers looking to leverage influencer marketing. Celebrities, Influencers, Talent Agents, Marketing Agencies & Brands. We represent agencies, marketing agencies trying to line up influencer campaigns for their clients, for brands.

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Once Branded Notorious Pirates, Sites Agree to Filter Out Pirated TV Shows

TorrentFreak

Later in 2012, the RIAA submitted its regular report to the United States Trade Representative, requesting various sites to be branded notorious pirate markets. Servicing the local market in the Czech Republic, the platforms also rewarded uploaders based on the popularity of their files. . ” Crack Open The Champagne?

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Derivative works: the Adventures of Koons and Tintin in French copyright law

Kluwer Copyright Blog

Like most copyright systems, French copyright law does not leave much room for the freedom of authors of transformative graphic works (also called “derivative works”). Three interesting cases on derivative works, two involving Jeff Koons and one Tintin, have recently put French copyright law in the international spotlight (e.g.

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Brand Protection and Fighting Fakes Online

LexBlog IP

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics. Online Marketplace Protection.

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The Coming Copyright/Trademark Storm for NFTs

Plagiarism Today

A week before that, French luxury brand Hermes began legal proceedings against an NFT artist who used their names and bags. While that may be scary for the marketplace, it may be precisely what is needed for the market to enjoy any mainstream success. The biggest is how copyright law will apply to marketplaces like OpenSea.

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Can Celebrity Catchphrases be Intellectually Protected?

IIPRD

Some classic examples of catchphrases in the commercial market include Nike’s “Just Do It,” KFC’s “Finger Lickin’ Good,” Thums Up’s “Taste the Thunder,” Redbull’s “Give you Wings,” among others. are generally not protected by copyright law. They ended up settling the case outside the court.