Copyright Law for Influencers and Brands: How Content Creators and Companies Hiring Them Can Navigate Copyright Law for a Successful Partnership
JD Supra Law
APRIL 17, 2024
Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience. In recent years, the advent of the social media “influencer” has revolutionized advertising. Likewise, influencers create certain content to secure brand deals and attract advertisers. By: Farella Braun + Martel LLP
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