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Serious Comparative Advertising: Broadening the Definition

SpicyIP

Serious Comparative Advertising: Broadening the Definition. In the soap war between HUL and Sebamed, Sebamed released an advertisement comparing an HUL branded soap with RIN detergent stating that HUL’s soap’s pH values are similar to that of RIN. Sangita Sharma.

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Amici Urge SCOTUS to Reverse Overly Broad Definition of ‘Expressive Work’ in Jack Daniel’s v. VIP Products

IP Watchdog

Supreme Court granted a petition for writ of certiorari filed by famed whiskey brand owner Jack Daniel’s Properties. Last November, the U.S. The petition filed by Jack Daniel’s appealed the U.S.

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Brand Protection in the Metaverse: What Brands Need to Know

Corsearch

There are different definitions of what the metaverse is. For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. What Are the Brand Protection Challenges in the Metaverse?

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Anheuser-Busch Rival Fights Definition Of 'Beer' In TM Row

IP Law 360

Alcoholic beverages giant Constellation Brands Inc. has urged a New York federal judge not to find it liable in Anheuser-Busch's trademark infringement suit over Constellation's Corona hard seltzer brand, arguing that the drink falls within "beer" products that are permitted by a sublicensing agreement between the companies.

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Trademark Protection for Bands and Musicians

Erik K Pelton

I’ve been blessed over the years to be able to work with a lot of clients that are in the music industry – whether they’re performers, producers, music labels, music websites—all different aspects of the industry – to help protect their brands. That is the definition of what a brand is.

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Taking the High Road: Ambiguity Regarding “Versions” of Beer Precludes Summary Judgment

JD Supra Law

The US Court of Appeals for the Second Circuit affirmed a district court’s summary judgment denial and determination that the definition of “beer” (which encompassed “other versions and combinations” of beer and malt beverages) in a trademark licensing agreement was ambiguous. CB Brand Strategies, LLC, Case No. 23-810 (2d Cir.

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How NOT to Protect Your Trademark (in jest)

Erik K Pelton

Having recorded dozens of episodes on how best to protect a brand and a trademark, I thought it would be fun to share my tips on how not to protect your trademark (sarcastically, of course). And if you do file to protect it, definitely don’t worry about tracking the status or worrying about the deadlines for when responses are due.

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