Brands Editing Ownership Trademark 
Erik K Pelton
MARCH 25, 2024
The following is an edited transcript of my video Trademark Lessons from Taylor Swift The Eras Tour. I found five takeaways for brand owners. And a trademark application has a lot of elements that go into it: the drawing, the description of goods and services, the dates of use, the evidence of use, the ownership.
Erik K Pelton
MARCH 9, 2021
The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. But there’s also the damage to the brand that comes with the change.
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Erik K Pelton
AUGUST 10, 2020
This is an edited transcript of the video posted below. Over the years I’ve worked on thousands of trademark applications. First, I’ve reviewed thousands of trademark applications as an examine,r and now in private practice since 1999, I have filed many thousands of trademark applications for clients.
Corsearch
NOVEMBER 15, 2022
For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. However, we’re already observing complex IP and brand protection challenges, and it’s important businesses plan their strategies carefully.
Erik K Pelton
APRIL 10, 2023
The following is an edited transcript of my video “The 5 Ws of Copyright Registration” The five Ws: Who, What, When, Where, and Why. When the Library of Congress reviews a copyright application, they don’t do the same kind of in-depth substantive review that the USPTO does for a patent or trademark filing.
Garrigues Blog
OCTOBER 26, 2022
In this race to explore new markets, infringing conducts have also taken place as a result of the unauthorized uses of famous brands to create NFTs. The New York-based court has yet to rule on whether Hermès’ trademark rights will prevail over Maison Rothschild’s freedom of expression. The EUIPO’s guidelines as from 2023.
LexBlog IP
NOVEMBER 13, 2023
We have previously written about key steps for brand owners to consider for their trade mark strategy in the metaverse and since then, earlier this year, the 12 th edition of the Nice Classification came into force. physical) marks. It will be worthwhile keeping a watchful eye on the outcome of this one.
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