Erik K Pelton
MARCH 25, 2024
The following is an edited transcript of my video Trademark Lessons from Taylor Swift The Eras Tour. I found five takeaways for brand owners. And a trademark application has a lot of elements that go into it: the drawing, the description of goods and services, the dates of use, the evidence of use, the ownership.
Corsearch
NOVEMBER 15, 2022
For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. However, we’re already observing complex IP and brand protection challenges, and it’s important businesses plan their strategies carefully.
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Erik K Pelton
MARCH 9, 2021
The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. But there’s also the damage to the brand that comes with the change.
Erik K Pelton
APRIL 10, 2023
The following is an edited transcript of my video “The 5 Ws of Copyright Registration” The five Ws: Who, What, When, Where, and Why. EMP&A recently and proudly became the owners of copyright registration for the Building A Bold Brand book. Maybe you remember these from elementary school—I know I do.
Erik K Pelton
AUGUST 10, 2020
This is an edited transcript of the video posted below. Another important aspect of the trademark application is asserting the proper ownership of the application. But an application with incorrect ownership could be null and void or worthless, so it is important to get the ownership correct.
Kluwer Copyright Blog
JANUARY 26, 2022
“Web3 cannot and should not be reduced to blockchain when the real shift is towards user ownership of digital assets… This definitional shift focuses attention on what assets can be legally owned and the meaning of ownership “rights,” more generally, in the emerging digital spaces of web3.”. . user ownership of digital assets)?
LexBlog IP
NOVEMBER 13, 2023
We have previously written about key steps for brand owners to consider for their trade mark strategy in the metaverse and since then, earlier this year, the 12 th edition of the Nice Classification came into force. physical) marks. It will be worthwhile keeping a watchful eye on the outcome of this one.
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