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Top 25 Benefits of a Registered Trademark

Erik K Pelton

The following is an edited transcript of my video 25 Benefits of Trademark Registration. It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. You appear in the USPTO database, so when other brands are searching and clearing new names, it helps avoid conflicts.

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Why Restaurants Need Trademark Registration

Erik K Pelton

The following is an edited transcript of my video Why Restaurants Need Trademark Protection. I’ve seen firsthand the power of protecting a restaurant brand. I’ve been blessed to work with filing more than 200 trademark applications for restaurant services. Most restaurants do not have registered trademarks.

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What Will AI Do to Trademarks?

Erik K Pelton

The following is an edited transcript of my video Will AI Change Trademarks? Let’s discuss artificial intelligence (AI) in general, and whether it’s going to affect and impact the world of trademarks, and filing and registering trademarks. The post What Will AI Do to Trademarks?

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Trademark protection for colors: T-Mobile Magenta

Erik K Pelton

The following is an edited transcript of my video Color Trademarks Case Study: T-Mobile Magenta. Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. They’re not terribly common for most brands, and that’s part of what makes them interesting.

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Sounds, Colors, Scents, and Other Nontraditional Trademarks

Erik K Pelton

The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional Trademarks. Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. Buildings can be registered as trademarks.

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Trademark Registration: The Whole is Greater Than the Sum of Its Parts

Erik K Pelton

The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. And one very important application for our purposes is that when it comes to trademark registration and the protections created by it–the benefits created by it–the sum really is greater than the parts.

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Will Artificial Intelligence Change Trademarks?

Erik K Pelton

The following is an edited transcript of my video Will AI Change Trademarks ? And yet, they only filed the trademark application for ChatGPT a few weeks ago, and they only filed for OpenAI last year. And yet, they only filed the trademark application for ChatGPT a few weeks ago, and they only filed for OpenAI last year.

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