Erik K Pelton

AUGUST 8, 2023

The following is an edited transcript of our video Protecting a Brand in the Amazon Brand Registry. That is why it is important to protect your brand on Amazon. The Amazon Brand Registry allows owners of a trademark to protect their goods from counterfeiters and those infringing on the brand.

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Branding Brands Branding Editing 130

Erik K Pelton

SEPTEMBER 9, 2022

The following is an edited transcript of my video Trademarks in the Cloud. The USPTO recently phased out issuing trademark registration certificates on paper to all registrants automatically, and are instead issuing them electronically. I love my registration certifi9cates. I think that’s a great idea.

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Registration Trademark Copying Branding 147

Erik K Pelton

MARCH 25, 2024

The following is an edited transcript of my video Trademark Lessons from Taylor Swift The Eras Tour. I found five takeaways for brand owners. And a trademark application has a lot of elements that go into it: the drawing, the description of goods and services, the dates of use, the evidence of use, the ownership.

Trademark 130

Trademark Branding Brands Branding 130

Erik K Pelton

AUGUST 5, 2022

The following is an edited transcript of my video When Should I Apply for Trademark Registration? One of the most frequent questions I get is “When should I begin the process to start applying to register my trademark as a business owner?” What if you started using the brand name on social media?

Registration 147

Registration Trademark Social Media Branding 147

Erik K Pelton

DECEMBER 31, 2021

Top Trademark Trends of 2021. 2021 was a busy year in the world of trademarks. The uncertainties of COVID in a second year couldn’t stop huge application filing numbers and many developments in the world of trademarks. Trademark scams continued to proliferate, despite some increased efforts to crack down.

Editing 147

Editing Non-Fungible Tokens Trademark All Rights Reserved 147

Erik K Pelton

FEBRUARY 28, 2022

The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. You see, there are maybe a dozen benefits of being a registered trademark and each one of them is valuable by itself. Once you’re registered, you have trademark protection nationwide.

Registration 147

Registration Trademark Registering Trademarks Branding 147

Erik K Pelton

JULY 1, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Use the proper symbol for your trademark. If you have a registration, use the ® prominently with your brand. Consider your brand’s messaging. If you don’t, you can use TM or SM. Be authentic.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. It doesn’t matter.

Branding 130

Branding Brands Branding Social Media 130

Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Apply for registration with the USPTO.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Look at how you’re using your brands.

Branding 147

Branding Brands Branding Copyright Notice 147

Erik K Pelton

FEBRUARY 26, 2024

The following is an edited transcript of my video Trademark Lessons from The Bear. Here’s a few trademark lessons that we can learn from The Bear. I’ve been in the world of trademarks for 25 years. The world of trademarks can feature stress and drama. We can relate that to the world of trademarks.

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Trademark Registration Television Editing 130

Erik K Pelton

OCTOBER 16, 2023

The following is an edited transcript of our video Trademark Refusal: Genericness. Once you apply for a trademark at the USPTO, there are numerous grounds on which your mark can be refused registration, one of which is a claim that your mark is generic.

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Trademark Editing Branding Brands 130

Erik K Pelton

APRIL 10, 2023

The following is an edited transcript of my video “The 5 Ws of Copyright Registration” The five Ws: Who, What, When, Where, and Why. I want to apply that to copyright registration Who can register a copyright? What is a copyright registration? A copyright registration is a certificate.

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Registration Copyright Intellectual Property Editing 162

Erik K Pelton

JANUARY 16, 2023

The following is an edited transcript of my video What Are Common Law Trademark Rights? What are common law trademark rights? These are rights that a business receives from using a trademark, brand name, logo, slogan, or some other indicator or source without registering it. There are limitations.

Trademark 147

Trademark Law Registration Editing 147

Erik K Pelton

OCTOBER 28, 2022

The following is an edited transcript of my video Trademark Protection for Bands and Musicians. Just like any other brand, the music industry brands can strongly benefit from trademark protection. Just like any other brand, the music industry brands can strongly benefit from trademark protection.

Trademark 147

Trademark Music Social Media Branding 147

Erik K Pelton

AUGUST 26, 2022

The following is an edited transcript of my video The Recipe for Strong Trademark Protection. The recipe for strong trademark protection is a very simple one. What you need for strong trademark protection is a creative and unique name, register it with the USPTO, use that brand name properly, and enforce and renew it as needed.

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

SEPTEMBER 30, 2021

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. A boat also needs a sturdy, solid hull.

Branding 147

Branding Brands Branding Registration 147

Erik K Pelton

AUGUST 17, 2023

The following is an edited transcript of my video Filing Your Trademark Application Early: A Cautionary Tale. It’s very important to file your trademark for protection as early as possible for a variety of reasons. They did not think about national trademark protection.

Trademark 130

Trademark Branding Brands Branding 130

Erik K Pelton

JULY 25, 2023

The following is an edited transcript of my video Will AI Change Trademarks? Let’s discuss artificial intelligence (AI) in general, and whether it’s going to affect and impact the world of trademarks, and filing and registering trademarks. The post What Will AI Do to Trademarks? I have no such fears.

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Trademark Registering Trademarks Editing Art 130

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Great content.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

AUGUST 19, 2022

The following is an edited transcript of my video An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute. This statement is really true when it comes to trademarks. Yes, it takes some time and money to protect a trademark upfront. Why is it so valuable to do that?

Trademark 147

Trademark Social Media Branding Brands 147

Kashishipr

AUGUST 25, 2021

Several times, we see that luxury brands come up with limited edition products, whether it is cars, watches, cosmetics, chocolates, electronics, etc., Protection for Limited Edition Products under Trademark Law. This issue was very recently seen in the case of the limited-edition Ferrari 250 GTO.

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Editing Law IP Designs 105

Erik K Pelton

AUGUST 24, 2023

The following is an edited transcript of my video Will AI Change Trademarks ? And yet, they only filed the trademark application for ChatGPT a few weeks ago, and they only filed for OpenAI last year. And yet, they only filed the trademark application for ChatGPT a few weeks ago, and they only filed for OpenAI last year.

Trademark 130

Trademark Registering Trademarks Art Editing 130

Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

MAY 2, 2022

The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection? And believe it or not, nonprofits definitely need trademark protection. You see, nonprofits have brands just like any other organization or business. Some of them are in health and science fighting disease.

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

MAY 30, 2023

The following is an edited transcript of my video “ 5 Things Yoga Taught Me About Trademarks “ Lately, I’ve been trying to get back into a routine of practicing yoga, at least once a week. Because I’m such a trademark-focused person, I want to share five things that yoga has taught me about trademarks.

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Trademark Branding Brands Branding 130

Erik K Pelton

MAY 23, 2022

The following is an edited transcript of my video Trademark Protection for eSports and Gamers. But I’ve been following the world of gaming and eSports competitions for many years, and in fact, have been lucky enough to work with eSports teams and several gamers to protect their brands. Zero trademarks.

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Trademark Social Media Branding Brands 162

Erik K Pelton

NOVEMBER 8, 2021

The following is an edited transcript of my video, The Trademark Instrument Panel. The panel also displays your registration status. Hopefully you’re in the green with the ® because you have a registration. Is your registration due for renewal? That can really weaken or diminish your brand.

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

SEPTEMBER 14, 2023

The following is an edited transcript of my video Practicing What We Preach. As a small business law firm, we have taken our own advice and we have more than a dozen trademark registrations in our name (17 registrations as of fall 2022). We also have several pending trademark applications! Here at Erik M.

Branding 130

Branding Brands Branding Registration 130

Erik K Pelton

MAY 24, 2021

The following is an edited transcript of my video, Can You Change a Trademark? Brands often evolve over time, and sometimes brand names or logos change or evolve. Sometimes they’re more dramatic – when a brand shifts its name entirely, or when two companies merge, Exxon becoming ExxonMobil, for example.

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Trademark Music Branding Brands 130

Erik K Pelton

MAY 9, 2022

The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional Trademarks. Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. Buildings can be registered as trademarks. Uniforms can be protected.

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Trademark Registering Trademarks Registration Designs 189

Erik K Pelton

DECEMBER 10, 2021

10The following is an edited transcript of my video, Preventing Trademark Problems is Like Preventing Cavities. Preventing trademark problems is like preventing cavities. How does that apply to trademarks? The genetic part of the equation is akin to choosing a creative, bold, unique trademark from the start.

Trademark 147

Trademark Social Media Branding Brands 147

Erik K Pelton

OCTOBER 8, 2021

The following is an edited transcript of my video, Customs and Border Patrol Registration for Your Trademark. And a lot of brand owners don’t realize that it’s not very difficult and not very expensive to register and protect their trademark with US Customs and Border Protection.

Trademark 147

Trademark Registration Branding Brands 147

Erik K Pelton

JUNE 15, 2022

The following is an edited transcript of my video How Does the Supply Chain Impact the World of Trademarks? I challenged myself to think about how does the supply chain impact trademarks? I challenged myself to think about how does the supply chain impact trademarks?

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

FEBRUARY 2, 2021

The following is an edited transcript of my video, When Is the Right Time to Register a Trademark? I was recently asked, “When is the best time to apply for trademark registration?” You do not have to be making commercial use of the trademark at the time you file; you can file based on intent to use.

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Trademark Registration Social Media Branding 130

Erik K Pelton

NOVEMBER 15, 2021

The following is an edited transcript of my video, 50 Ways to Use Your Trademark. Clients ask all the time, “Now that I’ve got my trademark protected or registered, how do I use it? There are many different places and ways to use your trademarks. There are many different places and ways to use your trademarks.

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

MARCH 9, 2021

The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. But there’s also the damage to the brand that comes with the change.

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Cease and Desist Trademark Social Media Branding 130