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The trademark decathlon: 10 events to build a strong and protected brand

Erik K Pelton

It is one of my favorite events, because it is test of versatility and overall athleticism in track and field. To win, one must be well rounded and very good in all 10 events. And there are 10 trademark events that – if a brand owners is very good in most or all of them – will build a strong and protected brand.

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The trademark decathlon: 10 events to build a strong and protected brand

Erik K Pelton

It is one of my favorite events, because it is test of versatility and overall athleticism in track and field. To win, one must be well rounded and very good in all 10 events. And there are 10 trademark events that – if a brand owners is very good in most or all of them – will build a strong and protected brand.

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Event in Review: IP and Brand Protection in the Metaverse

JD Supra Law

In a recent event hosted by Lexology, Venable partners Justin Pierce, Calvin Nelson, and Marci Ballard discussed how various entities are seeking to prepare for a future of immersive, interactive, and engaging metaverse experiences.

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Trademark Registration Gives a Brand Double Protection

Erik K Pelton

Trademark registration is such a valuable tool to protect a brand that it actually offers double protection, both before and after an incident occurs, should one happen. The registration is bolstering your case in the event of such a dispute.

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Brand Protection Cheat Sheet

Erik K Pelton

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Choose a creative name.

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Trademark Registration = a Vaccine to Protect Your Brand From Danger

Erik K Pelton

Trademark registration acts much like a vaccine: a proactive step to help a brand fight off potential infringers 24/7 by appearing in the USPTO database, and by strengthening the brand’s immunity system in the event of an infringement or dispute. Is your brand vaccinated yet?

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Sign the Prenup: What Brands Can Learn From the Kanye West/Adidas IP Breakup

IP Watchdog

Trust and estate attorneys regularly advise their clients to enter into prenuptial agreements to protect the valuable assets each spouse brings to the marriage as well as how to distribute community property in the event of a divorce.

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