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Licensing of Trademarks

Kashishipr

A trademark is an important business asset that offers protection to a brand. Businesses own valuable trademarks, which, once registered, can be licensed out. The rights that flow from a trademark can be licensed to others to receive royalties for commercialization. What is Trademark Licensing?

Licensing 105
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Top 25 Benefits of a Registered Trademark

Erik K Pelton

The following is an edited transcript of my video 25 Benefits of Trademark Registration. It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. You appear in the USPTO database, so when other brands are searching and clearing new names, it helps avoid conflicts.

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Licensing Tips For Trademark Protection In The Metaverse

IP Law 360

For brand owners seeking to leverage their physical-world brands to expand into the virtual world and vice versa, understanding the current, uncertain trademark landscape and implementing practical licensing considerations is crucial, despite some recent big-name pullbacks from the metaverse, say attorneys at Sullivan & Cromwell.

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How Do You Like Them Apple (Trademarks)? Malus Musings on Brand Protection

Trademark and Copyright Law Blog

Those activities are all well and good – and I fully appreciate that “ bobbing for apples ” wasn’t listed because, let’s be honest, that’s really gross – but as we’re the Trademark & Copyright Law blog, allow me to focus on something a bit closer to home: apple trademarks. But let’s talk trademarks.

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License to Infringe? Penn State Roars Over Apparel Manufacturer’s Use of Trademarks Without Permission

JD Supra Law

Collegiate merchandise licensing is a thriving and lucrative business generated by the immense popularity and widespread support for college sports teams and institutions. Universities and colleges have devoted fan bases comprising of alumni, students and supporters who eagerly purchase branded products to show their allegiance.

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Anatomy of an NFT Fail: Trademark License Expires on F1 Delta Time.

Traverse Legal Blog

This is a story of an NFT project which got off to a great start but was built on a weak foundation by the game and NFT company Animoca Brands , which brands itself as “Driving digital property rights via NFTs and gaming to build the open metaverse.” The brand licensing deal apparently had a ‘term’ that expired.

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Building Brands that Last: Leveraging Effective Brand Building through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 7 This is the seventh in a series of posts about the benefits of having your trademark registered. In the world of business, where brands are not merely labels but stories that resonate with consumers, effective brand building is a strategic imperative.