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Trademark Registration: The Whole is Greater Than the Sum of Its Parts

Erik K Pelton

The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. And one very important application for our purposes is that when it comes to trademark registration and the protections created by it–the benefits created by it–the sum really is greater than the parts.

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How Lacoste Lost Its Crocodile Trademark

azrights

Last week’s newsletter How to avoid the biggest brand management mistakes , highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that it’s us. In Lacoste’s case the registration gave it a broad monopoly over the concept of a crocodile design.

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NBA Star Luka Doncic Goes Hard in the Paint and Seeks to Cancel Mom’s Trademark

LexBlog IP

An interesting trademark dispute has arisen between Dallas Mavericks phenom Luka Doncic and his mother over the trademark LUKA DONCIC 7, which is currently owned by Doncic’s mother. According to Doncic, his mother assisted him with his “off-court business affairs” and has since he was much younger. It’s odd to say the least.

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NBA Star Luka Doncic Goes Hard in the Paint and Seeks to Cancel Mom’s Trademark

The IP Law Blog

An interesting trademark dispute has arisen between Dallas Mavericks phenom Luka Doncic and his mother over the trademark LUKA DONCIC 7, which is currently owned by Doncic’s mother. According to Doncic, his mother assisted him with his “off-court business affairs” and has since he was much younger. It’s odd to say the least.

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Cancellation of a Registered Mark Based on Fraud in Section 15 Affidavit Not Allowed

LexBlog IP

On Wednesday, a divided panel of the Federal Circuit issued a precedential decision reversing the USPTO’s cancellation of a registered trademark (Great Concepts, LLC v. The Back Story In 2003, Great Concepts applied to register DANTANNA’S for restaurant services. Chutter, Inc., 2022-1212).

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Power of Proof: The Role of Documentary Evidence in Trademark Prosecution

Intepat

Intellectual Property is often aligned with a set of intangible assets including invention & creation and when it comes to trademark prosecution it is highly crucial to substantiate your creation with appropriate supporting documents to make your case strong. How Does Evidence Shape Trademark Prosecution?

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Trademark Enforcement: How to Stop Infringement of Your Brand

Patent Trademark Blog

How can you realistically enforce your trademarks? Trademark enforcement is not only for millionaires and big companies. Startups and small businesses can use cost-effective ways to stop or discourage trademark infringement. By employing smart tactics, you can increase trademark protection while spending less.