How to Use Social Media for Marketing Your Small Business
Legal Zoom
AUGUST 16, 2022
Using social media marketing can be very effective for small businesses. Here's a guide on how to get started.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Legal Zoom
AUGUST 16, 2022
Using social media marketing can be very effective for small businesses. Here's a guide on how to get started.
IIPRD
NOVEMBER 22, 2023
Introduction What separates long-established print and electronic media from social media is that it comes along with a bunch of techniques for its usage. These are tools that shaped social media to be more significant than the long-established medias. Domain names are frequently acquired as trademarks.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Technology & Marketing Law Blog
JANUARY 15, 2024
” BBC : Facebook’s growth not linked to psychological harm, study finds * Science : How do social media feed algorithms affect attitudes and behavior in an election campaign? Plaintiffs have not submitted the Resort’s pages on third-party travel websites or presented social media posts. Kallinen v.
McBayer IP Blog
FEBRUARY 5, 2024
Posted In copyright , Intellectual Property , Name, Image, and Likeness , Social Media Big business owners, small business owners, entrepreneurs, and influencers are all looking for boosts to their reputations that drive traffic and revenue their way.
Art Law Journal
JULY 26, 2022
Thanks to the internet and its billions of active users, it’s become easier than ever to leverage social media for artists to amass a following within niche communities, network with like-minded creators, and ultimately increase chances of finding new clients. . . First impressions: the art of the bio.
JD Supra Law
AUGUST 18, 2023
Social media continues to grow at an extraordinary pace. Companies regularly introduce new social media platforms to the marketplace and seek new ways to utilize such platforms to advance their businesses.
Technology & Marketing Law Blog
AUGUST 5, 2022
This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See The court also found “Ms.
JD Supra Law
SEPTEMBER 11, 2023
If a company terminates one of its officers, does that person or his ex-employer own the corporate social media accounts that person used? Or do they belong to the officer, if he also posted details of a strictly personal nature, such as family.
Likelihood of Confusion
MARCH 20, 2022
The post Rutgers, Archer and Me: Using Social Media to Power Your Business appeared first on LIKELIHOOD OF CONFUSION™. See you in sunny #Camden next Thursday, @Rutgers_Camden! link] — Ron Coleman (@RonColeman) May 10, 2016 By the time you.
JD Supra Law
FEBRUARY 3, 2022
In the age of TikTok and Instagram Reels, such content often consists of video synched to music.
Kashishipr
AUGUST 17, 2022
When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics.
JD Supra Law
JUNE 3, 2022
The Guides assist businesses in conforming their endorsement and testimonial advertising practices to Section 5 of the FTC Act, an increasingly important function given the rise in social media and influencer-based advertising. Indeed, according to the FTC, the proposed. By: Skadden, Arps, Slate, Meagher & Flom LLP
JD Supra Law
MAY 12, 2023
Three Ward and Smith attorneys shared insights on the legal implications businesses should consider when entering into a promotional contract with a social media influencer. By: Ward and Smith, P.A.
IIPRD
JANUARY 6, 2023
The evolution and development of trademark law protect the right of manufacturers or sellers but the advancement of technology and the emergence of social media has bound lawmakers and interpreters to make a continuous intervention and take a comprehensive vigil over the various new issues related to trademark infringement. Conclusion.
Technology & Marketing Law Blog
DECEMBER 8, 2023
Plaintiffs CAN’T WAIT to sue Internet services using the Texas social media censorship law. Nevertheless, the plaintiffs argued that the law “evidences a strong public policy to protect Texans from wrongful censorship on social media platforms.” But surprise! I hope it doesn’t.
Kashishipr
MARCH 23, 2022
In this blog, we will understand how social media is becoming the new territory for cybersquatting and shed light on the steps to reduce the issue on different social media platforms. How Cybersquatters Tarnish a Brand on Social Media. While Tony La Russa (the former manager of the St.
LexBlog IP
OCTOBER 10, 2023
So if graffiti can be protected, does one need permission from the artist to photograph the work and then “publish” it to a social media platform? What if the social media account is used to promote the account owner’s own goods or services, or a third party’s brand? Oct 18, 2022).
IIPRD
AUGUST 4, 2022
A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information. One of the most significant methods to safeguard material on social media is through copyright.
LexBlog IP
JANUARY 14, 2022
Navigating Brand Protection and Trademarks for Social Media Influencers. Building a brand or business as an influencer on social media is not easy. In this article, we share best practices for social media influencers to protect their brand, reputation, and business through trademark registration and prudent use.
Art Law Journal
AUGUST 10, 2022
Here’s a common scenario on social media for artists: You’re starting to grow a steady online following, but your audience isn’t commenting, liking or sharing your first few posts. So is it time to throw in the towel on social media and focus on other marketing strategies? Wear your heart on your sleeve.
JD Supra Law
FEBRUARY 7, 2024
The ability for users to leverage an extensive music database has, in large part, allowed TikTok to become one of the most used social media platforms in the world, and its influence in the global music business has been monumental. By: Polsinelli
LexBlog IP
FEBRUARY 10, 2022
Things went south, however, when JLM tried to renegotiate the parties’ deal by expanding the designer’s social media job duties. When negotiations fell apart, the designer locked JLM out of her brand’s social media page, and she started a new social media account under a slightly different trade name.
JD Supra Law
AUGUST 16, 2021
Judge Jed Rakoff of the Southern District of New York recently denied a motion to dismiss in a copyright dispute involving the unlicensed “embedding” of a social media video. By: Proskauer - Minding Your Business
U.S. Department of Commerce
NOVEMBER 23, 2021
Shop Small on Small Business Saturday. Minority business growth. Saturday, November 27, 2021 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. billion according to the 2020 Small Business Saturday Consumer Insights Survey commissioned by American Express.
The IPKat
MARCH 11, 2024
The promotion of items on social media by celebrities and influencers is commonplace for companies. Celebrities are often invited to collaborate to the creation of specific products, or even find themselves at the helm of a brand's artistic direction. However, these collaborations or partnerships don't always work out as they should.
Hugh Stephens Blog
MAY 24, 2021
Should user-generated content (UGC) on social media platforms be free from any regulation and the rule of law, simply because it is user-generated? Should social media platforms be given a pass when it comes to any responsibility for the UGC that they distribute?
CopyrightsWorld
MAY 18, 2022
Want to meet one of the pre-eminent social media experts in America? Kris is the CEO of Ruby Media Group, a full service Public Relations and Social Media Agency located in Manhattan, which offers public relations services, content marketing, social media and personal branding services.
IPilogue
NOVEMBER 18, 2022
On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products.
JD Supra Law
SEPTEMBER 3, 2021
The team also discusses current cyber threats and readiness tips for security professionals and business leaders alike. Join us for an in-depth conversation that explores our guests' personalities, expertise, and the path that led them into cybersecurity. Charity Wright is a Cyber Threat Intelligence Analyst at Recorded. By: Carlton Fields
JD Supra Law
SEPTEMBER 19, 2022
July 11, 2022) involves a copyright infringement action brought by a group of music publishers and record companies against an energy drink and sports nutrition supplement company doing business as Bang Energy and its CEO. By: Hinch Newman LLP
IPilogue
DECEMBER 1, 2021
When reports about Facebook’s plan to change its corporate name hit the internet, branding experts offered their theories about the driving force behind the social media giant’s decision to rebrand itself. After all, a rose by any other name may smell as sweet but a business with a new name may not be as successful. .
azrights
MAY 10, 2022
It’s well known that the failure rate of small businesses is extremely high. Entrepreneur.com rates people’s chances of surviving in business beyond 5 years at 50/50, while the chances of failure after 10 years are 70%. With that in mind, here are the top 13 reasons why businesses are less successful than they might otherwise be.
Erik K Pelton
DECEMBER 19, 2022
I love a great meal, I love supporting small local businesses, and I have a connection to the restaurant industry: my wife and my brother-in-law own two restaurants. And having a protected name is an asset for that transaction and adds value to the business, because any future owner will know that it’s protected.
Stock Legal Blog
APRIL 20, 2023
At this age and stage of life, spring means a constant barrage of cleaning challenge content on my social media. That includes cleaning up entity organizations where clients are running multiple unrelated business lines through the same entity.
GDB Firm Blog
APRIL 24, 2020
A recent New York federal court decision adds a new twist to the law governing the right to use photographs that are posted on social media platforms, and gives a new possible legal defense to individuals and businesses accused of copyright infringement for using photographs that are directly sourced from those platforms.
Erik K Pelton
JULY 14, 2022
Many of my clients have contractors or vendors or virtual assistants who assist them with writing blog posts, creating newsletters, doing social media posting and work. When you hire someone to write or post or do social media for you, or create most types of content, it is generally a work for hire type of agreement.
Erik K Pelton
APRIL 22, 2024
It makes the business as a whole more valuable. Studies show that businesses with registered trademarks generally perform better than businesses that don’t. Provides more tools and a stronger claim against any social media infringers.22 The ability to enter into the Amazon brand registry.
LexBlog IP
AUGUST 17, 2023
You’ve chosen the perfect business name and you’re excited about starting to use it. They can also result in cease and desist requests from the owners of the businesses with the similar names. The post Before You Name Your Business, You Must Do This! appeared first on King Business and Patent Law.
Erik K Pelton
AUGUST 5, 2022
One of the most frequent questions I get is “When should I begin the process to start applying to register my trademark as a business owner?” That moment, of course, can be at a variety of different stages for a business, and that’s what I want to review here. What if you started using the brand name on social media?
LexBlog IP
OCTOBER 2, 2023
Notably, the FTC brought this action under Section 5 of the FTC Act and not the Made in USA Labeling Rule, which may not cover statements made on social media, websites, etc., or qualified “Made in USA” claims. Read more
Erik K Pelton
MAY 30, 2022
Trends on social media move so quickly, but this one has lingered, and it’s about red flags. Because it’s related to social media, I only learned about it because of my children and my family, but a lot of posts about red flags use the red flag icon or emoji, and then warning signs about a particular topic.
JD Supra Law
SEPTEMBER 14, 2023
In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they represent.
LexBlog IP
APRIL 17, 2023
In recent years, cybersecurity has become a significant concern for businesses of all sizes across the United States, and Florida is no exception. Below are the top five cybersecurity concerns for Florida businesses: Phishing Attacks. In Florida, phishing attacks are one of the most common types of cyber attacks that businesses face.
Copyright Lately
JANUARY 23, 2024
Photographer Jeff Sedlik will ask a federal jury to find that celebrity tattoo artist Katherine Von Drachenberg (aka Kat Von D) infringed the copyright in his iconic portrait of Miles Davis by reproducing the photo in a tattoo and then displaying images of her handiwork on social media.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content