Erik K Pelton

JUNE 8, 2022

Today is apparently something called “World Anti-Counterfeiting Day” This day is used – by big companies no doubt, to call attention to the harm that fakes cause, and how prevalent they are. Big brands – that make many millions of dollars – rightfully want to reduce the amounts of fakes.

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

AUGUST 24, 2023

The company, OpenAI, that built ChatGPT, was valued at $29 billion recently. So big companies sometimes need reminders about the value of trademark protection as well. appeared first on Erik M Pelton & Associates, PLLC. The post Will Artificial Intelligence Change Trademarks?

Trademark 130

Trademark Registering Trademarks Art Editing 130

IPilogue

MARCH 21, 2023

What do a company in the business of mining and selling construction equipment, and an athletic-wear and sporting accessories brand, have in common? The Federal Court of Appeal held in favour of the construction machinery and equipment company over Puma’s use of the trademark PROCAT in association with footwear and headgear.

Branding 104

Branding Brands Branding Designs 104

IP and Legal Filings

MARCH 19, 2024

INTRODUCTION For consumer identification and brand protection a crucial mechanism is important which is served by trade mark law. However brands like fast food nation having managed to create a unique identity by incorporating the term into distinctive brand. [ii] Computer of computers, medicines names.

Branding 52

Branding Brands Branding Intellectual Property 52

IP Law 360

JANUARY 24, 2024

The company behind Timberland footwear told a Fourth Circuit panel on Wednesday to find its Icon Boot eligible for trade dress protection, arguing a federal judge was wrong to conclude otherwise by holding that its design elements are functional and that consumers do not necessarily associate it with the brand.

Branding 40

Branding Brands Branding Designs 40

Corsearch

FEBRUARY 15, 2024

Allowing brands to connect with their consumers and establish a recognizable online presence, it is a crucial platform to reach audiences on a global scale. Here are some of the most common types of scams observed on the platform: Fake/ impersonation accounts Scammers create fake accounts that closely mimic established brands.

Branding 59

Branding Brands Branding Social Media 59

The IP Law Blog

AUGUST 18, 2022

Many people associate brands with particular colors – if you think of Tiffany & Co., you think of its famous robins-egg blue boxes and branding; if you think of Barbie, you can see the bright pink that came with so many childhood toys. The first company to trademark a color was Owens-Corning. Tiffany & Co.

Branding 104

Branding Brands Branding Trademark 104

43(B)log

MARCH 31, 2023

27, 2023) Eshelby sued L’Oréal over its use of “Paris” (including as part of the brand name “L’Oréal Paris”) and French-language text in ads and on the front of packages when the products aren’t made in France. They say in fine print on the back or side of the packaging that they are manufactured in the United States or Canada.

Branding 104

Branding Brands Branding False Advertising 104

Olartemoure Blog

JUNE 9, 2023

In a significant verdict, the 1st Civil Court of Valdivia has ruled in favor of the Chilean dairy industry, delivering a strong blow to The Not Company. Firstly, NotCo is prohibited from using the NotMilk trademark, preventing the company from further capitalizing on its association with dairy products.

Intellectual Property 52

Intellectual Property Branding Brands Branding 52

Indiana Intellectual Property Law

MARCH 28, 2023

Holdings, LLC is a company that produces and sells consumer fireworks under the brand name ‘ 76 Pro Line. Per their website, ’76 Pro Line’s mission is to provide high quality 1.54g fireworks for hobbyists, enthusiasts, professional shooters, and display companies. ’76 North Central Industries, Great Grizzly, Inc.

Intellectual Property 52

Intellectual Property Branding Brands Branding 52

IP and Legal Filings

OCTOBER 30, 2023

Conceived by Ruth Handler and named after her own daughter, Barbie has, from its inception, been a driving force behind Mattel’s successful branding efforts, resulting in the sale of over a billion Barbie dolls and the expansion of the franchise into various media, including video games, merchandise, and a live-action movie.

Trademark 87

Trademark Branding Brands Branding 87

JD Supra Law

OCTOBER 10, 2022

From multinational corporations to franchises to non-profits, there is a lot that goes into building your brand and a positive brand association among consumers. By: DarrowEverett LLP

Licensing 52

Licensing Branding Brands Branding 52

TorrentFreak

FEBRUARY 8, 2024

That very little content was available to buy legally online not only helped to fuel the crisis, in this underdeveloped market many ISPs still had just one key product to sell; internet access and the bandwidth it consumed. Right now, only paperwork is holding that back. We don’t have the right to do that today. This is unacceptable.”

Law 104

Law Publishing Marketing Marketing 104

TorrentFreak

JANUARY 18, 2023

These subtitles are often used in combination with pirated films or TV shows, a thorn in the side of entertainment industry companies, who see this as a threat to their business. With its presence growing, the concerns of major entertainment industry companies increased as well. Avid Consumers. We voraciously consume culture.

Cinema 127

Cinema Advertising Advertising Branding 127

IP and Legal Filings

AUGUST 4, 2022

Even though those specific colours have been associated with Wimbledon for several decades, there was no trademarks protection for it and hence until 2016 those colours were exploited by other companies. It prevents consumers from getting confused between two similar products and provides a sense of security to sponsors.

Trademark 71

Trademark Branding Brands Branding 71

TorrentFreak

MAY 26, 2022

For many image conscious consumer-orientated businesses, a key to commercial success lies in carefully calibrated branding and marketing. A hand-picked celebrity with the right attributes, for example, can enhance the images of both parties in the eyes of consumers. Other issues are even more tricky.

Advertising 126

Advertising Advertising Branding Brands 126

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. Furthermore, the purchase of virtual products and services could be used in multiple virtual worlds.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

IPilogue

JULY 20, 2021

Whether or not you’re a biker, you’re likely familiar with the Harley-Davidson brand. Considered the most well-known American motorcycle brand in the world , Harley-Davidson claims to sell more than just bikes—they sell a lifestyle. In 2018, the brand collected $19.2

Trademark 106

Trademark Branding Brands Branding 106

Olartemoure Blog

SEPTEMBER 23, 2022

Finance for these projects includes costs associated with managing intellectual property and/or creating technology-based companies (Startups – Spin-offs) resulting from their execution. 09/22/22 – Trademarks and Consumer Protection. 09/22/22 – Consumer Protection. 09/22/22 – Data Privacy.

Intellectual Property 105

Intellectual Property Advertising Advertising Designs 105

IP and Legal Filings

AUGUST 28, 2023

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

Branding 86

Branding Brands Branding Trademark 86

Kashishipr

JANUARY 19, 2022

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. A trademark can be inclusive of the brand name or something completely different as well.

Marketing 105

Marketing Marketing Trademark Branding 105

IPilogue

AUGUST 30, 2021

signals broader protections for trademarks vis-à-vis giving online companies latitude to trademark “generic” titles and disagreeing with the federal government’s restrictions. In 2011 and 2012, Booking.com applied to register “Booking.com” as a trademark associated with hotel reservation services with the U.S. Booking.com B.V.

Registration 106

Registration Trademark Journalism Intellectual Property 106

Intepat

JANUARY 10, 2023

By registering the trademark, a company’s products and services are easily recognised by the general public. Every brand, its products, and its varieties are now available to the entire world due to the sudden surge in internet usage. Products connected with distinctive trademarks will be recognized by consumers worldwide.

Trademark 59

Trademark Branding Brands Branding 59

IPilogue

JULY 16, 2021

Alessia Monastero is an Associate Lawyer at Bhole IP Law and a Deputy Editor for the IPilogue. . On April 19, 2021, Canada’s Minister of Finance Chrystia Freeland donned a new pair of shoes to announce the annual federal budget, as per tradition, this time from the Toronto-based artisanal shoe company Zvelle. Photo Credits: Zvelle.

Branding 106

Branding Brands Branding Intellectual Property 106

The IP Law Blog

SEPTEMBER 1, 2022

In short, the fashion brand contends that Mrs. Bieber’s use of Rhode in connection with skin care products is likely to create consumer confusion, despite the fact that their federal trademark registration does not include skin care products. Bieber in the United States District Court for the Southern District of New York.

Branding 98

Branding Brands Branding Trademark 98

43(B)log

FEBRUARY 3, 2024

Mary Katherine Amerine, Reasonably Careless Consumers in TM & False Advertising How do courts treat consumers in TM and false advertising cases? Assumption dates back to at least the 1930s that consumers exercise less care for inexpensive grocery items and are thus easier to confuse: Brew nuts v. Beer Nuts, Bulls’ Eye v.

False Advertising 49

False Advertising Contracts Branding Brands 49

Larson & Larson

MAY 12, 2023

When you think of trademarks, you may think of brand names, logos, and slogans. Product configuration trademarks protect the unique configuration or design of a product, rather than the brand name or logo. It also allows consumers to easily identify a product and associate it with a specific brand.

Trademark 40

Trademark Branding Brands Branding 40

Corsearch

FEBRUARY 16, 2024

AstraZeneca’s brand protection journey is one of close collaboration, ‘learning by doing’, and adaptation in the face of new threats. Table of contents : • The start of AstraZeneca’s brand protection journey • Illegally diverted medicines, scams, and counterfeits – where does AstraZeneca focus its efforts? •

Branding 52

Branding Brands Branding Marketing 52

SpicyIP

OCTOBER 27, 2023

On September 7, the Ministry of Consumer Affairs published the Draft Guidelines for Prevention and Regulation of Dark Patterns 2023, inviting comments from the public. These unethical UI/UX interactions mislead users to perform actions they don’t want, benefiting the company or platform.

Intellectual Property 52

Intellectual Property False Advertising Designs Design 52

Corsearch

JULY 18, 2023

Many celebrities and high-profile figures have already signed up to the service, after proclaiming that they are “ditching Twitter” Meta, Instagram’s parent company, has promised that the platform is safer than the alternatives and takes user privacy incredibly seriously. But, just how safe is it for consumers and brands?

Social Media 52

Social Media Branding Brands Branding 52

azrights

JUNE 19, 2023

The company tried in vain to register Clubcard as a trademark. The brand name is a prime way to protect innovations. So, consumers had to be educated to understand what they were. The case illustrates how even at the highest levels basic IP mistakes are being made in the branding industry.

Branding 52

Branding Brands Branding IP 52

Traverse Legal Blog

APRIL 6, 2022

This is a story of an NFT project which got off to a great start but was built on a weak foundation by the game and NFT company Animoca Brands , which brands itself as “Driving digital property rights via NFTs and gaming to build the open metaverse.” The value of the NFTs was also tied to the F1 brand.

Licensing 98

Licensing Trademark Contracts Branding 98

Plagiarism Today

OCTOBER 12, 2022

In 2015, the National Music Publishers Association (NMPA) filed a lawsuit against Wolfgang’s Vault, alleging that the service did not have a license for the underlying compositions of the songs it streamed. Of the motivations for piracy, the survey found reducing cost was the main driver, while others wanted to boycott certain brands.

Licensing 167

Licensing Music Television Plagiarism 167

IPilogue

JUNE 21, 2022

Nike argues that the use of Nike trademarks are “intentionally deceiving” consumers into believing that these NFTs were Nike-sponsored. Nike claimed trademark dilution, pointing to StockX’s heavy use of trademarks in attracting consumers familiar with the Nike brand. StockX Vault NFTs.

Non-Fungible Tokens 116

Non-Fungible Tokens Ownership False Advertising Fair Use 116

Garrigues Blog

DECEMBER 6, 2022

Can a well-known watch brand prevent the protection of another identical or similar trademark for other types of goods such as cosmetics? The possibility of consumers’ associating the goods of a particular trademark is greater when that mark is well-known.

Trademark 52

Trademark Branding Brands Branding 52

Traverse Legal Blog

MARCH 8, 2022

But the companies behind these NFT projects failed to account for several critical legal issues when they launched. These NFT drops offer valuable learning lessons which every NFT project, brand, and company must consider before launching their NFTs project. The “Crypto Punk” brand name is a trademark.

Non-Fungible Tokens 131

Non-Fungible Tokens Artwork Licensing Branding 131

TorrentFreak

JANUARY 8, 2022

In the summer of 2018, a report from anti-piracy company Irdeto examined the payment processing abilities of 400 pirate IPTV supplier sites. Pirates Expolit Payment Processor Branding. “From a pirate’s perspective, they want consumers to pay for the services they offer. Improvement Over 2018 But Not Enough, Says AAPA.

Branding 131

Branding Brands Branding Due Diligence 131