Harpic v. Domex:Product disparagement or nominative fair use?
IP and Legal Filings
NOVEMBER 22, 2023
Introduction Advertising is an important strategy for a company to sell its products to the customer. To increase their sales, often companies indulge themselves in comparative advertising. Image Sources: Shutterstock] Legal issue involved Recently, in a new ad campaign launched by ‘Domex’, a Hindustan Unilever brand.
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