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Why Restaurants Need Trademark Registration

Erik K Pelton

The following is an edited transcript of my video Why Restaurants Need Trademark Protection. The way people find the restaurant, the way people tell their friends about it, search for it online, or follow a social media page all revolves around the name of the restaurant. I love restaurants for many reasons.

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When Should I Apply for Trademark Registration?

Erik K Pelton

The following is an edited transcript of my video When Should I Apply for Trademark Registration? At that time, if the business hasn’t protected the name already, now is the time to do it generally and to file for the registration at that point. What if you started using the brand name on social media?

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Trademark Registration: The Whole is Greater Than the Sum of Its Parts

Erik K Pelton

The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. And one very important application for our purposes is that when it comes to trademark registration and the protections created by it–the benefits created by it–the sum really is greater than the parts.

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Top 25 Benefits of a Registered Trademark

Erik K Pelton

The following is an edited transcript of my video 25 Benefits of Trademark Registration. Registration creates a tangible asset that can be bought or sold, licensed and assigned value. Registration can form the basis of filing for international protection in other countries.

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Generative Artificial Intelligence: US Copyright Office denies registration

The IPKat

Kristina Kashtanova applied and obtained the copyright registration for the work “ Zarya of the Dawn ”. The USCO then became aware of statements on social media that the applicant had used the AI system Midjourney to create the book and asked the applicant for clarification due to the application being incorrect or, at least, incomplete.

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Five Ways to Strengthen Your Brand for Free

Erik K Pelton

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. If you have a registration, use the ® prominently with your brand. Register your brand as usernames on social media platforms , even if you never intend to use your brand at all on any platform.

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Brand Protection Cheat Sheet

Erik K Pelton

The following is an edited transcript of my video Brand Protection Cheat Sheet. Apply for registration with the USPTO. Search for trademark application and trademark registration on our website. Acquire relevant domain names and social media handles. Search for tips about social media on our website.

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