Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

OCTOBER 28, 2022

The following is an edited transcript of my video Trademark Protection for Bands and Musicians. Just like any other brand, the music industry brands can strongly benefit from trademark protection. Just like any other brand, the music industry brands can strongly benefit from trademark protection.

Trademark 147

Trademark Music Social Media Branding 147

Erik K Pelton

MAY 23, 2022

The following is an edited transcript of my video Trademark Protection for eSports and Gamers. But I’ve been following the world of gaming and eSports competitions for many years, and in fact, have been lucky enough to work with eSports teams and several gamers to protect their brands. I could go on, but you get the point.

Trademark 162

Trademark Social Media Branding Brands 162

Erik K Pelton

MAY 2, 2022

The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection? You see, nonprofits have brands just like any other organization or business. To the world on the internet and social media and via newsletters that they might share updates with about their progress.

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

AUGUST 19, 2022

The following is an edited transcript of my video An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute. Having that registration also allows your brand to use the ®. It’s much easier to get a takedown when you have a registered trademark standing behind your brand.

Trademark 147

Trademark Social Media Branding Brands 147

Erik K Pelton

FEBRUARY 2, 2021

The following is an edited transcript of my video, When Is the Right Time to Register a Trademark? I was recently asked, “When is the best time to apply for trademark registration?” So it’s too late to wait for a situation to arise to then seek the registration.

Trademark 130

Trademark Registration Social Media Branding 130

Erik K Pelton

MARCH 9, 2021

The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. But there’s also the damage to the brand that comes with the change.

Cease and Desist 130

Cease and Desist Trademark Social Media Branding 130

Erik K Pelton

DECEMBER 10, 2021

10The following is an edited transcript of my video, Preventing Trademark Problems is Like Preventing Cavities. That first step that is like being born with good teeth genetics, in that you’re set up to succeed with protecting the brand and the trademark. Preventing trademark problems is like preventing cavities.

Trademark 147

Trademark Social Media Branding Brands 147

Erik K Pelton

MAY 6, 2021

The following is an edited transcript of my video, How to Monitor for Infringements. In the past, you’ve heard me talk about some of the ways to keep a trademark strong over time and some of the things that brand owners must do with their trademarks even after they’re registered.

Trademark 130

Trademark Social Media Branding Brands 130

Erik K Pelton

AUGUST 18, 2020

The following is an edited transcript of my video, Protecting Words vs. Logos. And protecting the words alone means that all fonts, colors, designs, and uses of those words are covered in the scope of the trademark registration. Because whether it’s in the logo or not in the logo, the words are covered.

Trademark 130

Trademark Social Media Branding Brands 130

Erik K Pelton

JANUARY 4, 2021

The following is an edited transcript of my video Do Restaurants Need Trademark Protection ? But restaurants come to me all the time and say, “Do I really need a trademark registration? Why does a restaurant need a trademark registration?” In part because of that, I have a large number of restaurant clients.

Trademark 130

Trademark Registration Social Media Business 130

IPilogue

JANUARY 17, 2023

Besides TVO offices, the building at 2180 Yonge also houses TVO’s studios, editing and content production facilities. I tagged along on a site tour with a group of new hires and was able to see some archival sets and props, the costume department, editing studios, as well as the sets of The Agenda and other TVO in-house productions.

Intellectual Property 106

Intellectual Property Editing Social Media Intellectual Property Law 106

Dragons' Den

FEBRUARY 1, 2024

If you've mentioned it in a speech, uploaded a photo to social media or displayed a prototype at a trade show, this could potentially stop your patent being granted. When it isn't possible or cost effective to patent an invention, design registration may be the solution. Your logo is an important aspect of your brand.

Blogging 64

Blogging IP Intellectual Property Designs 64

Erik K Pelton

AUGUST 10, 2020

This is an edited transcript of the video posted below. This is important because that’s the scope of protection granted by the registration when one issues. Over the years I’ve worked on thousands of trademark applications. You actually get more when you file for just the words if you can.

Trademark 130

Trademark Ownership Social Media Editing 130

The IPKat

NOVEMBER 27, 2023

The claimant had goodwill dating back to 1992 and registrations from October 2015. The defendant had been using since 2013 with registrations from June 2015. The claimant successfully claimed infringement and the invalidity of the defendant’s registrations before HHJ Melissa Clarke sitting in the IPEC.

Editing 70

Editing Registration Branding Brands 70

LexBlog IP

FEBRUARY 9, 2022

Spotify offers digital copyright restricted recorded music and podcasts from record labels and media companies. Users can search for music based on artist, album, or genre, and can create, edit, and share playlists. The incontestable Registration is not based on a claim of acquired distinctiveness. states had residents.

Television 40

Television Music Advertising Advertising 40

IP Tech Blog

JANUARY 4, 2023

In turn, this attracts interest from businesses ranging from fashion and sports brands, sport teams, designers, game developers, and other content owners. The exclusivity of exploitation is key to the success of a limited-edition collectible. Therefore, DCs cannot be freely transacted in the Chinese market.

IP 109

IP Ownership Non-Fungible Tokens Copyright Law 109

LexBlog IP

JANUARY 4, 2023

In turn, this attracts interest from businesses ranging from fashion and sports brands, sport teams, designers, game developers, and other content owners. The exclusivity of exploitation is key to the success of a limited-edition collectible. Therefore, DCs cannot be freely transacted in the Chinese market.

IP 52

IP Ownership Non-Fungible Tokens Copyright Law 52

Erik K Pelton

FEBRUARY 23, 2024

The following is an edited transcript of my video Top Trademark Trends of 2023. The case relates to First Amendment issues and whether the bar on trademark registration that features the name of an individual is valid. The USPTO also saw continued lags and delays in many areas for trademark owners, applicants and registrants.

Trademark 130

Trademark Registration Social Media Branding 130

43(B)log

AUGUST 3, 2023

A: Dupe houses exist—a lot of protectability comes from trade dress/branding/packaging, not from the scent. Files shared digitally, encourages more editing; their contributions are credited. Without a registration system, it can be difficult to identify who came first. Q: does Le Labo go after dupes/smell-alikes?

Music 52

Music Art Copying Licensing 52

43(B)log

OCTOBER 4, 2021

Indeed, the PTO has increased its focus on whether the use an applicant is making is trademark use, as opposed to ornamental or informational use, in its registration decisions. Thus, even though it would be possible to have a registrable llama logo that functioned as a trademark, that’s not what Epic had.

IP 94

IP Trademark Advertising Advertising 94