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Fortifying Your Brand: Dissuading Infringers through Trademark Registration

LexBlog IP

Essential Benefits of Trademark Registration – Part 6 This is the sixth in a series of posts about the benefits of having your trademark registered. A registered trademark serves as a deterrent to potential infringers. Minimizing Brand Confusion Brand confusion can erode consumer trust and loyalty.

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How Do People End Up Losing Their Trademark Rights?

Kashishipr

Your Trademark Application gets approved, and you receive your registration certificate. Don’t let that Trademark Registration certificate fool you. The inconvenient truth in this scenario is that owning a trademark is not like owning a home; instead, it is more like renting.

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43(a)(1)(A) claims are hard to win against a TM registrant

43(B)log

It filed an application to register CASPER as a trademark in connection with blockchain technology; the registration issued in November 2020. Zamfir alleged that CasperLabs had agreed to register the marks on his behalf and to transfer the marks to him, but didn’t do so; CasperLabs denied any such agreement.

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Safeguarding Personal Names

Biswajit Sarkar Copyright Blog

Need for Protection of Personal Name Harnessing a renowned person’s name in marketing not only seizes the public’s attention but also kindles curiosity, generating interest in the associated products and services. An effective solution to address this concern is the formal registration of a celebrity’s name as a trademark.

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Statement of use of a trademark: a requirement in the USA that does not exist in the EU

Garrigues Blog

The use of a trademark is crucial to preserve the rights in the mark. However, whereas in the US the statement of use is essential to maintain the registration, in the EU, it does not exist. In other words, it could be said that it is the first commandment of trademark law. Let’s take a look.

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Here’s Why You Should Handle a Trademark Assignment Properly

Kashishipr

It provides you the authority to assign your trademark to another individual or entity temporarily or permanently. Although the trademark assignor profits from royalties on the trademark, the assignee obtains the authority to expand and enhance its market functions by using the brand name and extending its identity.

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Understanding the Essentials & Attributes of a Trademark

Kashishipr

A trademark exists in the form of an expression, slogan, or any other sign identifying the services or products of one business and distinguishing them from those of others in the market. As people associate a trademark with a brand or business, it serves as an intangible asset to your company or organization.