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Why is Market Research Important for Patent Protection?

Kashishipr

In the present highly competitive business environment, understanding the market trends well is imperative for the development, and eventually, the success of a particular product or service. Market research helps come across the already existing inventions that may be similar to the applicant’s invention. .

Marketing 119
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MarkIt to MarketĀ® - September 2023: How Design Patents Can Complement Brands' Trademark Portfolios

JD Supra Law

Many brand owners are familiar with the value of registered trademarks, which safeguard the goodwill cultivated between mark holders and consumers by reducing confusion as to the source of the associated goods. By: Sterne, Kessler, Goldstein & Fox P.L.L.C.

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What's in a trademark? By any other name, would a $400 pineapple taste as sweet?

The IPKat

The fruit industry news has been abuzz this week with reports that a new pineapple will soon be hitting the market in the United States. The pineapple, characterised by its red outer skin and produced in very limited quantities in Costa Rica, is being marketed under the name Rubyglowā„¢ and will retail for nearly $400 per fruit.

Trademark 104
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Why register a foreign trademark?

Patent Trademark Blog

While I’ve discussed how to file foreign trademark applications , let’s dig into the why question. That means a US trademark registration does not provide the trademark owner with rights outside the United States. The post Why register a foreign trademark? IP rights are territorial.

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Food Tech Trademarks: A Global Perspective

JD Supra Law

As todayā€™s society continues to increase its consumption of alternative (ā€œaltā€) animal products, the number of food tech entities entering this market continues to grow. Originally published in the AIPFā€™s IP Law Bugle - August 2023.

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Understanding Freedom to Operate (FTO) Concerning IP & Patents

Kashishipr

The agreement enabled the three parties involved to obtain Freedom to Operate (abbreviated as FTO) , thereby authorizing one another to use some of their respective patented technologies without worrying about Patent Infringement. Without any doubt, stepping into patent litigation can be uncertain, full of risks, and expensive.

IP 105
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Five Widely Recognized Brands Accused of Being Copycats in the Market

Kashishipr

Although this may sound quite encouraging and motivating for those with original ideas, many famous brands out there are accused and widely recognized for being copycats in the market and, unfortunately, making a lot of money. The stories feature on Instagram is the same as that of its rival and competitor in the market, Snapchat.