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[Guest post] Deepfake it till you make it: How does AI relate to postmortem personality rights?

The IPKat

The IPKat has received and is pleased to host the following contribution by Danish Katfriends Jakob Plesner Mathiasen and Thit Nymand Nisbeth (both Gorrissen Federspiel) on the interplay between AI, deepfakes, and personality rights in the form of image/publicity rights. Think again. Therefore, laws vary state by state.

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Commercializing the Personalities of the Dead: The Dangers of the Posthumous Market

IPilogue

In 2020, a South Korean television and radio network, Munhwa Broadcasting Corporation, released a documentary that revealed one family’s journey in recreating their 7-year-old deceased daughter, Na-Yeon, through the technology of virtual reality (“VR”). In the case of Na-Yeon, her personality rights were used to recreate her VR persona. .

Marketing 105
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Music Industry Threatens ‘Deepfake AI Music’ Service With Legal Action

TorrentFreak

This technology, which partly relies on copyrighted recordings, has been controversial for a while. Jammable is just one worrying example of AI developers encroaching on the personal rights of music creators for their own financial gain,” Musicians’ Union General Secretary Naomi Pohl says.

Music 104
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Journey Through “Novembers” on SpicyIP (2005 – Present)

SpicyIP

Notably, Monsanto’s matter had several layers including the State Governments seeking to regulate IP licensing fees, and the Indian seed companies who previously licensed technology from Monsanto, refusing to pay royalties to Monsanto. Speaking of late movie stars, one may wonder about the posthumous enforcement of celebrity rights.

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Delhi High Court grants interim protection to Amitabh Bachchan against unauthorised use of his voice, photos & likeness

Selvam & Selvam Blog

The suit additionally sought to get a John Doe order for safeguarding the plaintiff’s rights against future instances of infringement. The court additionally directed the Ministry of Information Technology to ensure that the respective internet service providers take down the links and websites as provided by the plaintiff.

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SpicyIP Weekly Review (July 10 – July 16)

SpicyIP

We also came across the Delhi High Court orders on the interplay between the Patents Act and the Competition Act, and on the inheritability of personality rights. Delhi High Court grants permanent injunction against the use of ‘sattadream11’ mark Case: Sporta Technologies Pvt. Her area of interest lies in IP and corporate law.

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Protection and Infringement of IPR by Artificial Intelligence: A Double Edged Sword?

Intepat

Monitoring and safeguarding these advancements in AI technology are crucial aspects to ensure the protection of intellectual property in this evolving landscape. In the current AI-centric landscape, it becomes important for lawmakers to progress in tandem with evolving technology and legislative requirements.