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Protecting a Brand in the Amazon Brand Registry

Erik K Pelton

The following is an edited transcript of our video Protecting a Brand in the Amazon Brand Registry. Did you know that 70% of American adults shop through Amazon? That is why it is important to protect your brand on Amazon.

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Top 25 Benefits of a Registered Trademark

Erik K Pelton

It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. You appear in the USPTO database, so when other brands are searching and clearing new names, it helps avoid conflicts. Registration can form the basis of filing for international protection in other countries.

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Amazon Brand Registry: How to Register Your Trademark to Get IP Protection

Patent Trademark Blog

Why Amazon Sellers Should Care Amazon Brand Registry In order to ensure a smoother application process for Amazon Brand Registry, the most important thing to do is to derisk your trademark application with the USPTO. Need a registered trademark to maximize full benefits of Amazon Brand Registry?

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Amazon escapes liability for its Brand Registry advertising

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They also allegedly used Deetch’s image in ads and on packaging, and allegedly falsely claimed on Amazon that their pillow products “were designed in the United States but are manufactured in China.” He sent two letters by mail in March 2022, but was told he needed to use the Brand Registry … which he had already done.

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What is Amazon APEX?

Patent Trademark Blog

Amazon sellers now have another avenue for enforcing utility patents. APEX stands for Amazon Patent Evaluation eXpress. Need to enforce or defend a utility patent on Amazon? At the outset, sellers need to register on Amazon Brand Registry. What types of patents are eligible for Amazon APEX?

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Amazon Project Zero: What can sellers do about counterfeit goods?

Patent Trademark Blog

What is Amazon Project Zero? Project Zero is a program by Amazon to curb the sales of counterfeit goods. Need help with protecting trademarks and brands in selling products on Amazon? When it comes to counterfeits or goods that bear substantially similar brands, we are talking about trademark protection.

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Trademark Registration: The Whole is Greater Than the Sum of Its Parts

Erik K Pelton

And one very important application for our purposes is that when it comes to trademark registration and the protections created by it–the benefits created by it–the sum really is greater than the parts. That’s important because it shows customers that you’re registered and protected and that you care about your brand.